Life after IPL: how JioHotstar plans to keep viewers and advertisers hooked without cricket

Why are SMEs important?

The IPL has had a relatively weak season this year, with advertising volumes on television growing just 2% year-on-year, according to data from industry research firm TAM (as of May 13, the latest third-party data available). However, TAM said in a previous report that the IPL season started with a 10% increase in ad volumes at the beginning of April, led by Google’s advertising blitz for its AI offerings. Additionally, JioHotstar said in a press release that IPL had 1.1 billion views this season, with digital reach up 15% YoY and connected TV reach up 25%.