BSH targets 2x growth in Siemens appliances as Indians upgrade to premium kitchens

“Indian customers’ thoughts about ‘premium’ are not much different from those in other markets,” said Klaus Karl, vice president of BSH Home Appliances Group. “But the maturity level here is different. This brings with it growth potential, from our point of view. In Europe, the growth in the premium segment is much less because there is already a saturation level there. Also, there is a hunger for innovation in India.”