Taylor and Travis wedding spectacle descends into one big grift as groom promotes his podcast, ‘bridesmaids’ peddle their own brands, and the bride makes sure it’s ALL on camera
A party once dubbed America’s royal wedding quickly turned into a massive money grab.
In fact, Taylor Swift and Travis Kelce, who were labeled ‘tacky’ for hosting their big day at Madison Square Garden, are taking the moment to promote podcasts and even create new content for their legions of fans.
His closest friends used Thursday’s demonstration to sell their brands and attract attention on the closed streets of midtown Manhattan.
The groom took to social media to promote his New Heights podcast and teased that he would have a ‘very special guest’ in the ‘TOMORROW’ studio.
Bridesmaid Selena Gomez, wearing a black feathered ball gown, did not forget to promote the Rare Beauty brand while applying lipstick in the car on the way to the meeting.
Swift’s longtime friend Lena Dunham was one of the only celebrities outside the heavily guarded venue who was seen rolling down the window of her blacked-out SUV as the actress arrived at the party.
Moreover, the bride confiscated phones at the entrance of the event to make sure only her cameras were working.
A party once dubbed America’s royal wedding has quickly become the money grab of the century as Taylor Swift and Travis Kelce use their marriage to make money
Swift’s best friend and bridesmaid, Selena Gomez, did not forget to promote the Rare Beauty brand by wearing a black feathered ball gown and applying lipstick in the car on the way to the meeting.
Swift at the premiere of Toy Story 5 in Los Angeles on June 9
Swift and Kelce hosted a pre-party inside the Infosys Theater on Thursday night, with only 100 guests scheduled to attend.
Reports have gone wild that the couple may already be legally married. Some sources said they plan to exchange vows in front of 100 of their nearest and dearest on Thursday, ahead of a spectacular festival-style party tomorrow.
Neither they nor their guests confirmed what happened behind closed doors.
They hung curtains over the arena’s massive windows and set up an arrivals tent that prevented the public from seeing who was there.
A sign at the security checkpoint outside the venue instructs guests to ‘remove their IDs, have their devices ready’ and claims that attendees have to put down their phones before entering.
The press was told to leave the area and police were heard saying: ‘This is access controlled. This means unless you have a business on the block you have to go to the corner.’
“You either have to take action, or they will start arresting people trespassing,” a police officer told journalists who refused to go to the designated press pen.
K9 units were spotted in the area earlier this week patrolling the perimeter of the arena along with members of the National Guard as well as members of Swift’s own security team.
Madison Square Garden was lit up in pink Thursday night, but a few award-winning commercials remained prominent
New Heights announces surprise podcast to air on the day Travis Kelce marries Taylor Swift
Kelce co-hosts the podcast with his brother Jason. He regularly uses the show to share rumors about his romance with Swift
Taylor Swift’s wedding: Read all the important stories
According to Daily Mail’s sources, a total of 139 officers, including five lieutenants and 14 sergeants, were assigned to oversee the monster attack. More than 1,000 guests are expected to attend on Friday, where the celebrations will continue until the early hours.
Earlier this week, security checkpoints were erected around MSG and special ‘cooling stations’ were installed to allow police to use air conditioning.
On the big day, a goal will be built inside the iconic stadium. The crew was also seen carrying trees and other bushes, as well as a box marked ‘golf’.
According to a special event permit, a complete street closure will go into effect, allowing crews to set up a ‘transition tent’ alongside a separate ‘entrance tent’.
Another announcement displayed outside the arena states that photo and video shooting will take place in and around the area from June 29 to July 3.
Lena Dunham, one of Swift’s friends, was seen rolling down the window of her SUV as she arrived at the venue.
Swift’s crew had been preparing for her Kelce wedding all week, and the new announcement suggests cameras may have been documenting the entire process.
Exclusive photos obtained by Daily Mail captured professional monitors, camera equipment and high-end production equipment being loaded from the arena’s loading bay before the big day.
The singer, who has many ties to Disney, is no stranger to turning her life or relationships into a cinematic spectacle.
Swift also hired a professional film crew to document her July 3 wedding to Travis Kelce at Madison Square Gardens in New York City. Audio and high-end production equipment were seen being unloaded from trucks on Tuesday
Crews worked to unload truckloads of equipment at the wedding venue ahead of Friday’s wedding
A shooting flyer was spotted at one of the entrances to Madison Square Garden on Thursday night. Swift’s team will be the only cameras in the room as all guests are asked to hand over devices
In 2020, she released the documentary Miss Americana on Netflix, offering fans intimate details of her life on and off stage.
Then, following her record-breaking Eras tour, Swift released a feature-length concert film highlighting her dubbing romance with Kelce and a portion of the tour-related docuseries.
He has also released several self-produced visual albums; each was entirely his own, released on its own timeline and monetized on its own terms.
Sources say Swift turned down offers worth tens of millions of dollars from streaming giants that wanted to broadcast the ceremony live.
Insiders say the wedding footage will be hers alone, to edit, publish and profit from as and when she chooses.
Swift and Kelce faced intense scrutiny for the lavish event and the disruption it caused over the holiday weekend in America’s largest city.
Security at the venue is tight, with more than 130 NYPD officers assigned to the wedding.
The blushing 36-year-old bride was seen drifting to the back of the iconic New York City venue in a blacked-out silver Suburban with an extended roof and communications antenna.
K-9 march into Madison Square Garden ahead of Swift and Kelce’s Thursday night party
There was good publicity for them when it was announced that they had donated $26 million to various charities across the country; This includes many in the city they disrupted.
This is just the beginning. There will no doubt be more glamorous, self-serving selfies and opportunities to push the brand tomorrow as they all head back to Madison Square Garden for tomorrow’s big event.
And with so many scams already out there, we can only imagine what more is to come.
