Meta pulls new AI image feature after days of backlash

Meta has suddenly removed a new feature that allowed people to use an artificial intelligence (AI) tool to create fake images from user content on Instagram.

The feature was part of a broad rollout of Muse Image, a new AI rendering tool that launched Tuesday as part of the company’s chatbot Meta AI.

Meta AI allowed its users to tag public accounts on Instagram and quickly use content from those accounts to create AI-generated or modified content and images.

This feature quickly triggered a backlash. So much so that Meta admitted that he “missed the target, so it no longer exists.”

“Our goal was to provide a useful creative tool and give people control over whether their public content can be referenced in this way,” Meta added in its decision to pull the feature. “We heard the feedback.”

When Meta announced this feature days ago, it said that it was limited to Instagram, but more artificial intelligence features and integrations were planned for WhatsApp, Facebook and Messenger.

There is also an AI video tool in development.