Meet Anastasia Kostromitina, Erling Haaland lookalike, who modelled for Dyson and Uniqlo before a viral video left fans convinced they could be twins
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The 24-year-old Moscow model rose to global fame after her mother shared a joyful Instagram video of herself recreating Haaland’s trademark goal celebration and facial expressions. The clip quickly went viral on the internet, with thousands of fans joking that the two looked so much alike that they could easily be considered siblings.
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Who is Anastasia Kostromitina?
Beyond being known as an Erling Haaland lookalike, Anastasia Kostromitina has already built a successful modeling career. The Moscow-based model has worked with many internationally recognized brands, including:
Its growing online popularity is now exposing it to an even larger global audience beyond the fashion industry.
A simple Instagram reel turned into a global viral hit
The video was posted by Anastasia’s mother, Mariya, who filmed her daughter copying Erling Haaland’s signature celebrations and intense expressions. The reel appeared just a day after Haaland scored twice against Brazil, at a time when the Manchester City striker was already dominating football conversations around the world.
The video went viral across platforms within hours.
According to multiple reports, the original clip garnered more than 107 million views and more than 76,000 comments, while dozens of knockoff videos added tens of millions more views as the trend gained momentum.
Why does everyone say Anastasia Kostromitina looks like Erling Haaland?
What caught the attention of the audience was the striking similarity between Anastasia Kostromitina, who looks like Erling Haaland, and the football star.
Fans noted several common features, including:
- long blonde hair
- blue-gray eyes
- Sharp, angular facial features
- A strong jawline
- Haaland’s trademark intense gaze
Many social media users joked that they looked like “twins” or siblings separated at birth. Some said humorously, “There is no need for a DNA test, that’s obvious.”
He says people have been comparing him to Haaland for four years
Although the viral video introduced Erling Haaland lookalike Anastasia Kostromitina to millions of people, the comparisons are not new, he said.
According to the model, people have been saying she looks like Haaland for more than four years. But initially he wasn’t convinced.
“I went through all the stages of denial, to be honest.”
He told The Sun: “At first I didn’t understand how I looked like him. Then I got a little hurt. But now I realized that looking like such a cool athlete – even just physically – wasn’t actually bad at all, so I decided to play on it.”
Viral interest continues to grow
The internet’s reaction encouraged Anastasia to embrace the comparison. The trend continued to spread on social media as more people joined the conversation.
He even admitted that the criticism was a sign that the video was reaching a much wider audience.
“As soon as the haters appeared in the comments, I realized the video fit right in with the trends. But there were much kinder comments.”
He added: “That’s nice, the haters don’t bother me, they just increase the activity.”
Why can’t the internet stop talking about Erling Haaland lookalike Anastasia Kostromitina?
Celebrity lookalikes have always fascinated social media users, but few comparisons have generated this level of engagement.
The combination of perfect timing, Haaland’s global popularity and Anastasia’s uncanny resemblance turned a simple family video into one of the biggest viral moments of the week on the internet.
Whether fans truly believe they look alike or are just enjoying the joke, one thing is for sure: Erling Haaland lookalike Anastasia Kostromitina has become one of the most talked-about personalities on social media almost overnight.
