Astronomer’s ‘clever’ PR move embracing CEO scandal

The US technology company, who resigned after being caught on a camera at a Coldplay concert of the CEO and the head of the head, released a promotional video on a cheek as a “temporary spokesman”.

Published in a 60 -second clip X account of astronomerHollywood star Paltrow, who has been married to Coldplay front man for more than 10 years, says that the company wants to answer the “most” most common questions that the company has recently asked.

The first of these questions that appear with subtitles on the screen writes “OMG! What a real F” answered by Paltrow: “Yes, the best place to run the astronomer Apache Airflow”, claiming that the company is excited to be excited, “” data workflow can be a new interest in automation. “

When a follow -up question asks how the company’s social media team was “held” after the clip has become viral, Paltrow says that there are still spaces for a future conference.

Paltrow thanked the audience for their “interest in astronomers” and signed more than 27 million times and said the company will now return to what it does best.

“This is a really smart video,” says Jordan Greenaway, CEO of the PR firm profile.

“Everyone heard this scandal, everyone saw the video. But if you go down the street and ask someone with astronomer CEO, they’d say ‘man in the Coldplay video’, but then if you ask ‘what astronomer is actually doing or selling, they probably say’ they are a technology company ‘.

Greenaway says that the viral video will probably have no negative impact on the astronomer because the viral scandal “products do not hit the heart of the heart”.

The company’s aim is to create brand awareness among the mass people, so the company is not only known as the CEO relationship.

He continued: “I know there are some prs that are assumed to bridge the scandal and to overcome the hump.”

“In most cases this is useless.

“But the astronomer is trying to do it in this situation, or he says. “Instead of eliminating things, they jump with both feet. This is a crisis, a good and good strategy that you can not be so well known and well known and easily duck.”

Greenaway compares the Horsemeat with the Horsemaat scandal of 2013, when he was discovered in beef products in Europe, and said, “For example, by posing as a horse and responding, it would not be right to dress it in humor.

“This is your customers,” This is something that attacks the quality of your product and you shed light on it “.

The nature of this scandal gives the astronomer a little more humor to approach his response because the company sells a data service and Greenaway continues.

“They do not make fun of the quality of their products, now they are making fun of the CEOs that resign.”

However, Greenaway, the astronomer can come out without this relatively damage, while this is not the case for Andy Byron.

“He and his reputation are a different issue, or he says.

“If Andy Byron had enlightened it, it would be very unjust and unethical, because he was the person who was undertaken in bad behavior.”

Byron, Kristin Cabot and on July 16, Foxborough was caught on the giant screen in the Gillette Stadium in Massachusetts.

Greenaway said that the astronomer would take the “the same strategy” that he was involved in such a situation.

“I would have survived earlier than the CEO.

“But I don’t think it is a bad way to move the debate back to the company and what it actually does.

“I don’t know if I had the courage to do what he did, but I hope it would.”

The interest in the astronomer, who describes himself as “the best place to run Apache Airflow”, has increased a lot since the clip of the old CEO has become viral and some unrefined reports have increased by 15,000% during visits to the website.

The company was founded in 2018 and offers services to companies that want to benefit from Artificial Intelligence (AI).

He says he works with astronomer, Apple, Ford and Uber. Wall Street Journal reports.

Pete Dejoy, the founding partner and chief product manager, was appointed as the temporary CEO of the company and can at least see a positive positive for all the attention in its company.

“Unusual and surreal to our Spot light team, and I never want to be like this, but a astronomer is now a home name,” he wrote.

The company’s previous opening was X two days after the ColdPlay concert.

“Astronomer depends on the values and culture that guides us since our establishment. Our leaders are expected to set the standard in both behavior and accountability.” He said.

“Chris Martin from Coldplay, who saw Byron and Cabot hiding from the scene on the stage, said,” Either he has a relationship or they’re very shy. ” He said.

And if you’re wondering what kind of PR effect on Paltrow’s famous ex -husband and group, Greenaway thinks it’s neutral.

“I don’t think they increase their awareness … There is something in the head of the people in general, and this Kiss glass video. This is suffocating all other things.”