Why Gen Z chilling red wine is socially acceptable, especially in the summer heat
“It’s something we’re actively seeing guests want,” admits Holly Willcocks, owner of Half Cut wine bar in Kentish Town, London.
“I definitely think it’s slowly becoming something that people are really curious about.”
Younger drinkers especially want chilled reds, he adds. “This [same] guests who wanted orange wine last year.”
Along with bar menus, people are also popping red wine in their home fridges.
Searches for chilled red wine on Ocado have increased compared to last year, and in April Aldi launched a labeled red wine that changes color when properly chilled.
“This summer has seen an increase in the popularity of chilling red wine,” says Miles Beale, CEO of the Wine and Spirits Trade Association.
“This is partly down to the heatwave and partly down to busting old wine myths.”
Young customers increase demand for beverages, According to Ocado research, external In June, 56% of younger Gen Z and Millennial respondents said they drank red wine chilled or served over ice during the summer months.
