Reliance Retail launches AJIO Beauty: Online omnichannel platform, quick delivery options — Here’s all we know
Reliance Retail today announced the launch of AJIO Beauty, expanding the online shopping platform’s presence across beauty, skincare, haircare, fragrances and personal care segments.
The move will strengthen the fashion and lifestyle ecosystem by bringing together its omni-channel beauty platform Tira with AJIO’s fashion-leading customer base and digital reach, Reliance Retail said in a statement on July 22.
- AJIO Beauty combines AJIO’s fashion-leading experience with Tira’s beauty expertise from the Reliance Retail ecosystem into a platform that offers beauty products, brands and curated recommendations, making it easier for customers to create and express their personal style, the statement added.
About Reliance Retail business
Reliance Retail is a subsidiary of Reliance Retail Ventures (RRVL), the holding company for all retail companies under the Reliance Industries (RIL) group.
RRVL, through its subsidiaries and affiliates, operates an omni-channel network of 20,169 stores and digital commerce platforms across consumer electronics, fashion and lifestyle, and grocery consumption baskets, with a registered customer base of more than 396 million as of June 30, 2026.
RRVL recorded gross revenue ₹3,70,026 crore with EBITDA ₹27,033 crore for the year ending March 31, 2026.
Reliance Retail plans to expand online business
During the company’s earnings call earlier this month, RRVL CFO Dinesh Taluja said they plan to ‘rapidly’ scale online business, expand dark stores and strengthen omnichannel capabilities, PTI reported. He added that the company plans to evaluate the markets and focus on investments accordingly.
Taluja added that RRVL expects these investments to translate into higher margins and earnings growth and outlined a three-year roadmap. He said the retailer will invest in JioMart infrastructure and cross-platform omnichannel access even as margins come under pressure due to increased technology and dark store investments.
“We are looking to grow our online business quite rapidly this year. We will expand dark stores. We will expand our omni-channel platforms. We will expand JioMart,” Taluja said.
It will also focus on improving operational metrics related to availability, speed and reliability, with a market-by-market focus on achieving positive unit economics. “Every market, unit economy, must have a clear path to a positive unit economy. Accordingly, we evaluate each market and intensify our investments in this way,” he said.
