Costa Coffee is accused of ‘shameless attempt to game the system’ after promising customers free drinks in return for good reviews
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Costa Coffee was called ‘Shameless’ after promising one of its branches to leave customers free drinks to leave positive examinations.
A sign on the counter of the Potters Bar Outlet in Hertfordshire has emerged, if customers offer evidence of a nine or 10 store degree in a feedback e -mail, ‘ads that they can get any medium -sized’ ad.
Read the sign: ‘Get your free coffee. “How was your visit at Costa?” Please give us 9-10 degrees.
‘Take the screenshot of this and go back to us and you will get free medium -sized drinks. Thank you in advance. ‘
It is unclear whether such investigations are for internal or external use, but the British’s largest barista chain is now under fire because it violates the consumer law.
Customers accelerated their frustrations on social media. A branch visitor published a picture to X and wrote: ‘Dear Costa Coffee, I love to hear your thoughts on this issue. Of course, your investigations are making the total sarcastic. ‘
On the other hand, the official account, which has approximately 275,000 followers of the company, replied: ‘Ooh is quite cheeky, leave us a DM, so we can chase this sign?’
The sign has been removed since then the chain was ‘unauthorized and did not reflect the company policy’.
If the customers show evidence that they have given nine or eleven degrees in the e -mail to the store
The sign, Potters Bar, Hertfordshire, Branch (above), was viewed by Mark Shaw who sent a picture to X.
The branch’s proposal comes after the publication of digital markets, competition and consumers in April in April 2024, which summarized the strict details of how illegal publication of ‘false investigations’ was illegal.
‘Fake review’ is defined as a consumer review, which is not based on the real experience of a person.
Martyn James criticized Costa for encouraging customers to leave a positive feedback in exchange for reward, and said that such investigations should only be given ‘freely, without incentives or manipulation’.
He said Telegram: ‘Considering that the review sites are now within the scope of the law, this is obviously ugly, ashamed as embarrassed as it prohibits the system. As customers, we all need to question the reviews of all of us until the new rules are fully applied.
How can you trust the investigations when they bribe someone? I have no problem with encouraging you. If your service is good, you do not need to bribe anyone to do this. ‘
Consumer Law Lawyer Dr. Jennifer Obaseki said to the newspaper that no one will open a “lost coffee opportunity” case, but the consumer observers have received a ‘dim appearance’ promotions that the officer encouraged in exchange for feedback.
If new digital markets are found within the scope of the Law of Competition and Consumers, a company’s global turnover may be fined up to £ 300,000 or a fine of up to 10 percent.
A Costa Coffee Spokesman The Daily Mail said: ‘We are aware of a sign that is displayed in one of our franchise stores, uncomfortable and does not reflect the company policy.
‘As soon as he realizes the sign, we wanted him to remove what he did from the store.’
