Versant to rename MSNBC, drop peacock logos
Brand logo for my source news opinion
With the permission of Verslant
MSNBC will change its name later this year and will reduce the appearance of a storey peacock from its brand-The first real changes to the public in the upcoming separation Comcast’s Nbcuniversal.
The political news network, Source News, will be renamed as my world of view, or MS now, the Chairman of the Versant Executive Board Mark Lazarus, wrote in an internal note to employees seen by CNBC.
In January, Lazarus, a group of MSNBC employees He wouldn’t change his name. However, during the last few months of the transition planning, NBCuniversal leaders decided that MSNBC should take a new name to accelerate the distinction between MSNBC and NBC news organizations. “
MSNBC President Rebecca Kutler added that the focus of the news group will not change to employees.
“Our name will change, who we are and what we do. Our commitment to our work and our audience will not waive the promise of brand for thirty years.”
MSNBC is undergoing aggressive recruitment for about 100 new positions to create its own news room independent of NBC News. The network has already hired about 40 journalists from CNN, Bloomberg, Politico and other news organizations to establish the first Washington, DC, the Bureau.
“In this transition period, NBCuniversal decided that our brand requires a new, separate identity.” “This decision now allows us to determine our own way and continue to create our own modern news recruitment.”
Although MSNBC and NBC News will have a covering area, such as covering politics, the CNBC’s news organization is sufficiently separate from NBC News, where managers decide to change names, according to people who know the issue. In addition, technically, “NBC” in “CNBC” has never been caused by the National Publishing Company. On the contrary, CNBC means “consumer news and business channel”.
Nevertheless, CNBC will also receive a new logo without the famous NBCuniversal Peacock. This will be valid for all Verslant brands with peacock birds in the logo. The sports content in the US Network and Golf Channel will be branded together under the US Sports. Digital companies will change their logos to golfnow and sportengine.
MSNBC name change and new logos will be introduced before the end of the year when Verslant plans to return as a public company.
MSNBC will soon launch a national marketing campaign to accompany the launch of the new name, “despite nothing we have done in the last memory” on Monday.
MSNBC is the second most watched cable news network and has an average year of 1.2 million first viewers. There are 28 live anchors, 21 reporters and reporters on the network and offer more than 120 hours of live programming every week.
Description: Comcast is the parent company of NBCuniversal, the owner of CNBC. Versant will be the new home company of CNBC as part of the proposed Spinoff.
