VLCC Limited fined ₹3 lakh for ‘misleading’ fat-loss, slimming ads through CoolSculpting

Central Consumer Protection Authority (CCPA) VLCC was fined limited LaThe Ministry of Food and Public Distribution, said in a statement, 3 Lakh, US-FDA approved Coolsculping procedure for ads that promote fat loss and slimming treatments.

The department said that the VLCC issue attracted attention through a complaint and monitoring of ads in the beauty sector.

“In the examination, the VLCC found that exaggerated weight loss and inch reduction allegations in a single session, which went far beyond the actual approval given in a cool session and thus, consumers misleading,” he said.

The investigation on the subject revealed that VLCC ads envisaged coolsculpting and relevant procedures as a cool weight loss and size reduction solution. 400 400g in a session. “

These advertisements led consumers to believe that cool sound guaranteeing permanent and significant weight loss, and also stated that the procedure was only approved for targeted fat reduction in certain parts of the body and designed for individuals with only 30 or lower body mass index (BMI).

“The coolsculpting machine approved by the US-FDA was observed in relation to CCPA: the coolsculpting machine produced by Zeltiq aesthetics, the US-Fda only upper arm, bra, Banana Roll, Banana Roll, Lower Area, Poetry, Lightning to reduce localized fat bloating in regions such as Localizing fatwatting”.

‘US-FDA did not give a special approval for the use of coolsculpting in India’

“This is not a weight loss treatment. Clinical research sent to the US-FDA included only 57 Caucasus, Spanish and Afro-American ethnic origin without the representation of Indian or Asia. US-FDA did not give any approval for the use of coolsculation in India.”

CCPA has published a harsh warning using a cool machine for all beauty clinics, healthy living centers and service providers in India and stressed the need for strict compliance with their directives. Any deviation, financial penalties, withdrawal of misleading ads and will have serious consequences in accordance with the Consumer Protection Law, including legal procedures.

This order underlines the commitment of CCPA’s commitment to consumers from deceptive, exaggerated and fake advertising practices in health, healthy living and beauty sectors, and advises consumers not to draw attention and not to be mistaken by advertisements requesting cold blood or permanent dimension reduction.