European Union Fines Google Nearly $3.5 Billion In Ad-Tech Antitrust Case

LONDON (AP) – On Friday, European Union regulators hit Google by choosing their own digital advertising services, marking such antitröst penalty for the company for violating Bloc’s competition rules, and with a fine of 2.95 billion euros ($ 3.5 billion) and withdrew from the previous threats to break the technology giant.

The European Commission ordered the US technology giant to terminate “self -preparation practices ve and take steps to stop the“ conflicts of interest ”along the advertising technology supply chain.

Google said the decision was “wrong ve and that it would object.

“He gives an unfair fine and requires changes to harm by making it difficult for thousands of European enterprises to make money for thousands of European enterprises,” the company’s chairman Lee-Anne Mulholland said. He said.

The Commission said that the only way to meet Google’s antitröst concerns about profitable digital advertising business was to sell some of its jobs. However, this decision points to a withdrawal from the previous position and is between the renewed tensions between trade, tariffs and technology regulation between Brussels and Trump administration.

Senior EU officials said that the commission was looking for forced sales, because the past situations that have resulted in fines and requirements for Google to stop anti -competitive practices did not work and allowed the company to maintain its behavior differently.

The penalty of the Commission is following an official investigation Opened in June 2021Check out whether Google has violated Bloc’s competition rules by choosing their own online screen advertising technology services at the expense of competitor publishers, advertisers and advertising technology services.

The Commission found that the investigation “abuse ı the dominant positions of Google’s advertising technology ecosystem.

Online screen ads are banners and texts that appear on websites and are personalized according to the history of an internet user.

“There is nothing competitive in providing services for advertising buyers and sellers and there is more alternatives to our services than ever before.” He said.