Trump signs memo to crack down on direct-to-consumer pharma ads

President Donald Trump signed a memorandum directly to the consumer to disrupt the prescription drug ads on Tuesday and with a movement standing under a clear ban.

Pharmaceutical Industry’s Pharmaceuticals The ability to advertise directly to consumers, for a long time, Health and Human Services Secretary Robert F. Kennedy Jr. A prohibition swim In November, he argued in these ads and that they direct Americans to use more prescription drugs. However, on Tuesday, senior management officials said the new memorandum went beyond drug producers and traditional TV advertising by targeting ads on social media and digital platforms.

The measure directs Kennedy and the Marty Makary, a commissioner of the Food and Pharmaceutical Administration, to take action to ensure transparency and accuracy in drug advertising, including increasing the amount of information about any product risk.

“Our goal is to ensure that patients have appropriate information about drugs with potential damages and to rebuild public confidence.” He said.

Authorities will send approximately 100 stops and savings execution letters and thousands of warning letters to companies that the Trump management plans to implement the existing regulations around these ads. The management also plans to examine the impressives paid to introduce social media companies and pharmaceutical products without appropriate explanations or without monitoring the rules that drug producers should follow.

“It has been a wide disappointment about the increasing impression of these ads, especially not to disclose the side effects in accordance with the appropriate explanations – ads entering social media without appropriate explanations and advertisements of online pharmacies that do not comply with the same rules followed by many pharmaceutical companies,” he said.

The Trump administration will not publish the letters he sent, but he said, “We can definitely look at it.” The authority said that no company has come to the fore as a major perpetrator.

However, they stated that the senators wrote a letter to FDA earlier this year. HIMS & HERS In February, the Super Bowl advertisement encourages weight loss medications from online pharmacy without mentioning any potential damage “.

“This is definitely caught the eyes of many people,” he said.

The management also plans to eliminate authorities from the 1997 FDA action, which allows consumers to direct consumers to another source such as the website for full information about the side effects or potential risks of a pharmaceutical product. Prior to this action, FDA created strict guidelines for TV in 1985, and if they wanted to specify the product to treat the product, it required the drug to include all possible side effects.

An official said that in recent years, execution has been reduced, so the Trump administration will “take these regulations seriously and respond to the call from doctors”. Authorities said that many US doctors do not believe that drug advertisements contain balanced information and that they could disrupt their relationship with patients.

An official, several major pharmaceutical companies CEO, the management of the management of the names of certain companies to take action on drug advertising, he added.

Memorandum comes after the publication of a report from Trump’s “Make America healthy” commission on Tuesday, and said that HHS, FDA, Federal Trade Commission and the Ministry of Justice will increase the supervision and implementation of prescription drug advertising laws. Violations that “damage”, including social media impressives and direct consumer, will be given priority.

Trump tried to restrain the pharmaceutical industry advertisement in his first period, Regulate an arrangement In 2019, this would require pharmaceutical manufacturers to include list prices in TV ads. A federal judge confused this effort, saying that HHS has exceeded its authority.

In 1997, drug advertising has begun since FDA comfortable rules around drug advertising. Several reports Referring to mediaradar data. The top 10 drugs were responsible for about one -third of these expenditures in 2024.