A ₹15,000-crore wipeout: how Xiaomi lost India’s smartphone race to Vivo, Samsung and Apple

“This is evident in the increased level of engagement and focus this year, driven by a global leadership presence in India, a stronger product pipeline and closer alignment with global launches. In a maturing market like India, looking at growth through volume alone no longer gives the full picture,” the statement attributed to a Xiaomi India spokesperson said.