Amazon Now’s India orders growing 25% every month: CEO Andy Jassy
BENGALURU: Amazon Now, the express delivery arm of e-commerce marketplace Amazon, is seeing order volumes rise 25% month-on-month in India within a year of its launch.
“Amazon Now, which offers delivery in 30 minutes or less on thousands of products, launched last year in India, where orders are growing 25% month over month and Prime members are tripling their shopping frequency once they start using it,” Andy Jassy, CEO of Amazon.com, said on the company’s March quarter analyst call Thursday.
Launched in pilot mode in December 2024 in Bengaluru and expanded to Mumbai and Delhi in mid-2025, the 30-minute delivery service is now live in nine countries with more rollouts planned.
Amazon Now plans to expand to 100 cities in India, focused on non-metro cities such as Mangaluru, Visakhapatnam, Chandigarh and Meerut, supported by a network of over 1,000 micro fulfillment centres, Amazon India vice president (everyday needs) Harsh Goyal said earlier this week.
This move is part of Amazon India’s broader investment plan ₹2,800 crore Expanding the logistics network, improving employee safety and strengthening the nationwide operation network.
Amazon has also pledged to invest more than $35 billion in India by 2030, focusing on business expansion and other measures such as AI-enabled digitization, export growth and job creation.
“This investment company ₹The investment of Rs 2,000 crore in 2025 will enable the opening of 17 new fulfillment centres, six sortation centres, and 75 last-mile delivery stations across India, the company said last week.
The fast-paced business landscape in India has become increasingly competitive as rivals increase investments and scale. Eternal-owned Blinkit and Swiggy’s Instamart are growing rapidly and expanding their footprint; Zepto submitted draft documents to public markets regulator Sebi in December.
Meanwhile, Reliance Retail’s JioMart has accelerated its fast delivery push, leveraging its supply chain and seller network to deepen reach and improve unit economics.
According to an April 2026 report by Bain & Company and Flipkart, India has emerged at the forefront of gig business globally, achieving gross merchandise value (GMV) of $10-11 billion, supported by structural factors such as high population density, low manpower and real estate costs, and low online grocery penetration.
Flash commerce will account for 16-17% of total e-retail GMV in 2025, slightly higher than other markets including China, the report said.
