Apple agrees to $US250m settlement over delayed AI

Apple has agreed to a US$250 million ($348 million) settlement in a lawsuit accusing the tech giant of misleading iPhone buyers over delayed AI upgrades to its Siri voice assistant.
The deal, which currently requires approval from a federal judge in the US state of California, is expected to benefit customers who purchase some new iPhone models in the US.
The lawsuit focuses on delayed AI upgrades to Siri.
Apple announced the improved Siri at its WWDC developer conference in June 2024 and also tentatively advertised it during the launch of the iPhone 16 model series in September 2024.
However, Apple announced in March 2025 that the software was delayed, saying it did not work reliably enough for a later release.
Apple now expects personalized Siri to be available in 2026.
The improved Siri is intended to be particularly helpful to users as it can access users’ personal information and work across different applications on Apple devices.
The deal is expected to benefit US customers who purchased one of the iPhone 16 models or the iPhone 15 Pro between the WWDC presentation on June 10, 2024, and March 29, 2025, when Apple agreed to the delay.
According to the agreement, Apple does not admit any wrongdoing.

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