Apple appeals against ‘unprecedented’ €500m EU fine over app store | Apple

In the last conflict between the US technology companies and Brussels, Apple objected to a fines of € 500 million (£ 430 million) given to the company by the EU.

The iPhone manufacturer accused the European Commission of the EU’s executive branch of the EU of going too far beyond the requirement of the law ”in a dispute on the App Store.

In April, the Commission was fined Apple to € 500 million after determining that the company had violated the Digital Markets Law. By preventing application developers from directing the application users to cheaper opportunities other than the application store.

Last month, Apple overhaul the App Store rules to comply with the EU order to scrap the technical and commercial pavements on developers to avoid financials of 5% of its daily average worldwide income or a fine of about € 50 million per day.

As a result, Apple introduced new wage structures for developers using the application store. On Monday, Apple accused Brussels of distributing “confusing” business terms to avoid a fine threat.

“Today we have presented our appeal because we have presented our appeal because the decision of the European Commission – and their unprecedented fines – we believe that the law is far beyond the requirements of the law. “As our objection will show, it necessitates how we run our EC store and how to force us to force the business conditions that are bad for developers and bad for users.”

Apple also accused the Commission of the Commission of the definition of “steering ve or of the illegal expansion of the language and methods that allow the company to use developers to guide consumers outside the application stores.

The company, for example, focuses on whether the authorities in Brussels, for example, focus on whether application developers need to connect to an external website, but also whether developers will be allowed to introduce offers within an application.

Peter Navarro, the Senior Trade Advisor of Donald Trump, accused the EU of using “Lawfare against Big US technology companies and announced the use of arrangements against American companies such as Apple and Meta as part of the“ non -tariff weapons ”dam used by foreign states against the United States.

Henna Virkkuen, Vice President of the European Commission in charge of technology sovereignty, said that in April, the EU would not break the rules of technology to accept a trade agreement with the US. In January, Mark Zuckerberg, General Manager of Facebook owner Meta, accused the EU for the “institutionalization censorship” through digital rules.

Trump set a deadline for signing a trade agreement on July 9 – the threat of bringing a 50% tariff to the US imports to the US if the agreement is not reached.

Tom Smith, a competition lawyer at Gerradin Partners and a former law director of the UK’s competition and markets authority, said Apple is trying to change the App Store that he hates basically ”.

“The truth is that Apple is worth spending a few million legal wages to disrupt and delay the development of a more open application ecosystem, which is a market worth billions of years a year,” he said.

The European Commission was approached for comment.