Apple might raise iPhone prices despite its handling of tariffs so far
Apple CEO Tim Cook (R) is shook hands with US President Donald Trump during an event at the Oval Office of the White House on August 6, 2025.
Win McNamee | Getty Images
Tim Cook was greeted by Apple CEO Wall Street for managing the iPhone producer’s relationship with the White House last month.
Cook, Wall Street commentators, Trump a US investment of $ 100 billion more, the President of the President of the American manufacturing a profit by offering a profit of Apple’s work in the threat of tariffs, he said. However, although 24 Karat Trophy Cook delivered Trump, the real costs of these tariffs may be for Apple customers this month.
“I thank you all and thank President Trump for putting American innovation and American affairs forward and in the center, Cook said Cook brought Apple’s total expenditure to $ 600 billion in the USA. Trump said at the event that he would be exempt from recipes in the chips that could double Apple’s prices.
However, while Apple is preparing to announce the new iPhones on Tuesday, some analysts predict that the company will raise prices on their devices even after making all Cook’s worst of tariffs.
“Most of the chat: Will the iPhone rise at price?” Contribute to the research director Jeff FieldHack.
Although smartphones have not yet seen significant price increases, other consumer products, including clothing, shoes and coffee, they see price increases directed by tariff costs. Tariffs hit some electronics, especially video games – Sony, Microsoft and Nintendo increased console prices in the US this year
Some Wall Street analysts trust Apple to follow. Jeffries analyst Edison Lee cooked in a note in a note of iphone 17 with an increase of $ 50 to average sales price projections. There is a note of keeping in the Apple stock.
Goldman Sachs analysts, price increase potential Apple’s devices can increase the average sales price over time, and the company’s phone mixture is leaning at more expensive prices.
Analysts are waiting for Apple to publish four new iPhone models this month, which will probably be called the “iPhone 17” series. Last year, Apple released the Four iPhone 16 model: Basic iPhone 16 829 $, iPhone 16 Plus $ 899, iPhone 16 Pro 999 $ and iPhone 16 Pro Max $ 1,199.
This year, many supply chains observers expect Apple to replace Apple’s Plus, which delays the rest of my array, with a new, thinner device that trashes extra cameras and features for a thinner, lighter body.
Goldman analysts, “a thinner, lighter form factor may attract a little interest in demand”, but such sacrifices such as battery life can make it difficult to compete with Apple’s entry -level models.
Analysts said that they expect the fine device to cost about $ 899, similar to the costs of the iPhone 16 Plus, but did not refuse a price increase. This would upset Samsung’s fine Galaxy Edge, who left $ 1,099 earlier this year.
Apple did not answer the request for comments.
Samsung Galaxy S25 EDGE is exhibited during a briefing at the Samsung KX store in London, London
Arjun Kharpal | CNBC
Cook How has it managed tariffs so far
When Trump announced comprehensive tariffs in China and the rest of the world in February, it seemed like Apple’s plus signs.
Apple famous for his iPhones and other products in China, and Trump threatened to place Apple’s costs or more tariffs that could double. Trump’s so -called “mutual” tariffs would hit countries like Vietnam and India, where Apple maintained production bets.
However, after seven months, Apple worn better than many people imagined.
The US government paused the most ruthless Chinese tariffs several times, smartphones I got exempted from tariffs and cook May, investors, the company, the tariffs from India where the lower tariffs to import iPhones to the United States can reorganize the supply chain.
Cook also bowed to his relationship with Trump successfully, visited him at the White House, and took his side in August when Cook offered Trump’s bright memory. This commitment supported the difficulty of Trump’s difficulty in bringing higher technology production to the US, and Trump will exempt Apple from a semiconductor tariff. And Trump’s IEEPA tariffs were still illegally ruled in late August, although they were still in force.
Apple did not completely miss the tariff results. Cook said the company spent $ 800 million in June in June, mainly due to IEEPA -based tariffs in China. This was less than 4% of the company’s profit, but Apple warned that it could spend $ 1.1 billion on tariff costs in this quarter.
Months later From eating tariff costs, Apple can finally switch to consumers with the launch of the iPhone 17 of these months.
Since the new iPhone 16 is released in stores, people are located outside an Apple store in Dubai on September 20, 2024.
Giuseppe CaCace | AFP | Getty Images
Careful pricing history
Apple has not achieved a price increase with $ 999 since its first release in 2017, for example, about the US hardware price increases. However, Apple made some price changes.
The company increased the price of entry -level phones from $ 699 to $ 829 in $ 2020. When Apple eliminated the smaller iPhone Mini, which started at the Apple $ 699 in 2022, the company cost him $ 899. The Pro Max also made a walk in 2023 with Apple hit $ 1,199 at $ 1,099.
If Apple increases prices on phones this year, don’t expect the management to blame tariffs.
According to IDC, the average sales price of smartphones in the world is increasing. The price of smartphone components such as camera module and chips has been increasing in recent years.
It is more likely to focus on emphasizing the new features of Apple’s phones and quietly noting the new price. Analysts expect new iPhones to have larger screens, increasing memory and new, faster chips.
IDC analyst Naba Popal, “Nobody will come out and say that it is about tariffs,” he said.
One way to skillfully increase the prices of Apple is to eliminate the entry -level version of your phones and to force users to get more storage than a higher starter price. Apple usually costs $ 100 to double the iphone’s storage amount from 128GB to 256GB.
JPMorgan analysts are waiting for Apple to announce next week.
They estimate that Apple’s entry -level and high -level Pro Max models will leave the prices alone, but they have expected the company to eliminate the input -level version of the Pro, that is, users would have to pay $ 1,099 for an iPhone 17 Pro with more starting level storage. In 2023, Apple increased the price of pro Max in 2023.
“However, according to Apple’s latest announcements according to the investments made in the United States, the company will largely be protected from tariffs and increase expectations for limited pricing changes, except for those associated with the changes in the basic storage configuration for the Pro Model,”
When Cook asked for a potential apple price increases in a call for a profit in May, he said, “There is nothing to announce”.
“I will only say that the operational team is doing an amazing job to optimize the supply chain and inventory.” Cook said Cook. He said.
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