Apple picks Google’s Gemini to run AI-powered Siri coming this year

Apple joins forces with Google It will power artificial intelligence features for products like Siri later this year.

According to a statement obtained by CNBC’s Jim Cramer, the multi-year partnership will build on Google’s Gemini models and cloud technology for future Apple base models.

“After careful evaluation, we have determined that Google technology provides the most capable foundation for Apple Base Models, and we are excited about the innovative new experiences it will unlock for our users,” Apple said in a statement. he said.

Apple declined to comment on the terms of the deal.

In August, Bloomberg It was reported that Apple was in early talks with Google to use a special model of Gemini to power a new version of Siri.

Last week, the search giant’s market cap surpassed Apple for the first time since 2019.

Shares fell slightly following the news. Google briefly exceeded its market value of $4 trillion.

Apple has mostly stayed on the sidelines of the AI ​​craze that has swept Wall Street since the launch of OpenAI’s ChatGPT in late 2022.

Hyperscalers Amazon, Meta Platforms And Microsoft It has spent billions of dollars on AI products, tools and infrastructure for its customers.

This has increased pressure on the iPhone maker to deliver a dramatic Siri AI voice upgrade, which it delayed until 2026 last year despite running ads for the product.

“Delivering these features will take longer than we thought, and we expect to roll them out next year,” the company said in a statement at the time.

Meanwhile, Google has made steady progress on its AI agenda, introducing the upgraded Gemini 3 model late last year.

Google CEO Sundar Pichai in October in question The company’s cloud segment signed deals worth more than $1 billion in the third quarter of 2025, more than the previous two years combined.