Asda piles pressure on Heinz and Nestle in bid to win back customers from Tesco and others | UK | News
ASDA is reported to put pressure on some lock suppliers to reduce prices and regain customers. The supermarket giant has a decline in sales and promised the Patron Allan Leighton, who returned for 25 years to revive the chain of fighting.
ASDA’s similar sales were 3.1% lower than Easter for four months compared to the same period last year. However, in May, Mr. Leighton claimed that there was “green exiles” in his return efforts. Now, it is claimed that the chain invites lock suppliers to “share the burden ında in the price battle, including home names such as Heinz and Nestlé.
It is hoped that the movement will save marking sales, Telegram The reports that add ASDA were locked in discussions with the greatest partners that resisted the pressure for great interruptions.
In the coming weeks, meetings are expected to be held in the pressure of making an agreement.
Asda told the source Telegram: “Many suppliers have been supportive. Others are more reluctant. [temporary discount] Promotional cycle. “
In an ASDA, the boss of the supplier said to the newspaper: şey What we noticed is what the buyers do not talk to anyone unless they are about money. We only hold our heads below because we are afraid that if the phone plays, we are afraid that it will be related to it.
ASDA is the third largest supermarket chain behind Britain in Sinsbury and Tesco.
The retailer fought to keep up with his larger competitors, and in 2021, he received rapidly growing discounts since the debt -fuel -in -house process and was under pressure from Lidl. In May, Mr. Leighton said ASDA’s prices were “very high and usability is grieving”.
He said that the chain was the ambition to be the number one choice for families with value consciousness to ASDA ”.
He said he wanted to be five to 10 cheaper than ASDA’s competitors before.
In June, the chain announced that it has invested £ 10 million to modernize 180 of their cafes and expand the menus at a time when rival supermarkets reduced their in -store cafes and benches.
ASDA told the spokesman Telegram: “This year, the financial investment we made for lower prices has already made a difference by opening 3 3PC-6PC price gaps according to other traditional full service supermarkets.”
The industrial figures published in May have shown that ASDA’s share in the grocery market has fallen to 12.1% – the lowest since it began to collect data in 2011.
