USA
Athletic Brewing Co-Founder on the Rise of Moderation
A new category of consumers has entered the alcoholic beverage market: sober enthusiasts. Bill Shufelt, co-founder and CEO of non-alcoholic beer maker Athletic Brewing Company, shares his beliefs on why moderation has become so popular and what it means for the spirits industry.
![‘The idea that you would see [this] is just nuts’](https://wp.fifu.app/cashwinner.info/aHR0cHM6Ly9zLnlpbWcuY29tL255L2FwaS9yZXMvMS4yL1NYY05ZeDdBTWZCbkdKWDJMWU9URnctLS9ZWEJ3YVdROWFHbG5hR3hoYm1SbGNqdDNQVEV5TURBN2FEMDRNREE3WTJZOWQyVmljQS0tL2h0dHBzOi8vbWVkaWEuemVuZnMuY29tL2VuL3RoZV9jb29sX2Rvd25fNzM3L2JmNzk1YmRjMmNkOTU4ZDc1YThkOGU0ZTBlMGE3Mzk1/bc86dc12e126/the-idea-that-you-would-see-this-is-just-nuts.webp?w=390&h=220&c=1&p=91653 "‘The idea that you would see [this] is just nuts’")
