Badshah’s Bad Boy Pizza plans to open US and UK outlets; aims to surpass ₹200 crore ARR by 2028

Bad Boy Pizza, co-founded by F&B entrepreneur Karan Tanna and rapper Badshah, aims to expand ₹200 crore in annualized recurring revenue (ARR) and scaling to 70+ outlets by 2028.

Bad Boy Pizza also plans to enter the US and UK markets by 2029.

Bad Boy Pizza

Celebrating its first anniversary, the brand will open five new experiential flagship stores by December 2026 as part of its next phase of growth. This includes three stores in Mumbai and two in Surat and Ahmedabad.

The company aims to operate 30 outlets in western India by December 2027, with an average annual rate of return reaching 2027. ₹100 crore, he said in a statement.

Badshah shares

“Our growth over the past year has proven that when you build an original, uncompromising product, it creates its own community. We are incredibly proud to be pioneering a brand new subculture pizza brand from India with cultural relevance and scalability that will resonate in food capitals around the world. We look forward to introducing the Bad Boy experience to millions of new customers,” Badshah said in the press note shared by the company.

Karan Tanna added: “We set out to make the neighborhood pizza experience premium by designing a brand specifically designed for the next generation of global consumers. By defining a clear white space in the market, we have focused heavily on world-class culinary innovation and sustainable, highly profitable unit economics. As we scale internationally, our focus remains on cluster-led growth and industry-leading point-of-sale performance. By scaling to over 70 outlets, we aim to capture a share of India’s $2 billion pizza market. Across India’s major metros and a cluster-based approach to launching internationally in London and New York.”