Biggest ever Dragons’ Den payday: The company now worth an eye-watering £140m just two years after appearing on show

The company, which won the backing of Dragons’ Den in 2023, is now worth a staggering £140 million just two years after appearing on the show.

Marisa Poster and Teddie Levenfiche, founders of matcha company PerfectTed, made history by securing the show’s biggest payday ever by offering an alternative to highly caffeinated energy drinks like Red Bull.

Levenfiche and Poster impressed the dragons when they appeared on the show with two of the panel, Steven Bartlett and Peter Jones, ultimately buying a five per cent stake in the company for £50,000.

Just two years after the duo secured the life-changing investment, PerfectTed has now ‘grown rapidly’ and achieved the best return for dragons in the series’ history.

reported today It was stated that the company is valued at £140 million and has recently received further investment from venture capital firm Felix Capital.

In May, the company was forecasting annual revenues of a whopping £30 million; bosses added it was working towards ‘£100m’.

PerfectTed prides itself on its range of healthy, matcha-based energy drinks made from all-natural ingredients that give customers an energy boost without the large amounts of added ingredients found in traditional energy drinks.

The firm claims to be Europe’s largest supplier of matcha products and has recently revealed its aim to become the world’s first billion-dollar matcha brand.

The company, which won the backing of Dragons’ Den in 2023, is now worth a staggering £140 million

PerfectTed has now ‘grown rapidly’ with the help of dragons after being founded four years ago

Its success led it to begin offering coffee machine pods, flavored matcha and latte products, as well as beverages.

Founded in 2021 with the founding duo’s own savings of £250,000, the company has achieved exponential growth in just four years.

This was achieved with the help of major supermarkets and health stores in the UK; PerfectTed drinks are now stocked at retailers including Waitrose, Holland & Barrett and Whole Foods.

The company’s products are currently sold in more than 50 countries and in more than 30,000 stores worldwide.

The company has also formed partnerships with high street coffee chains such as Cafe Nero and Joe and the Juice.

Even before PerfectTed caught the eye of the dragons, Poster and Levenfiche had the backing of retail giant Tesco.

They were both only 25 years old when they appeared on the programme, which has been broadcast on the BBC since 2005.

Dragons were instrumental in the company’s success; Bartlett’s investment fund, Flight Fund, is said to have enabled the company to significantly expand its operations.

Company founders Teddie Levenfiche and Marisa Poster impressed dragons when they appeared on the show; Steven Bartlett and Peter Jones eventually bought a 5 per cent stake in the company for £50,000.

If PerfectTed drinks look very familiar to you from the show, they’re now stocked in many well-known retailers including Waitrose, Holland & Barrett and Whole Foods.

The FEBE Growth 100 list stated that the brand achieved a tremendous annual growth of 532 percent.

Marissa told The Grocer: ‘This is more than just an investment; It fuels our mission to make matcha accessible to everyone.’

Following the success of its initial offering, the company moved into the production of matcha lattes and powder.

PerfedTed is said to be the ‘driving force’ behind the drink’s growing popularity in the UK.

Poster and Levenfiche featured in the show He asked the Dragons for £50,000 for a 5 per cent stake in their business.

They said they invested £250,000 of their own savings into the business, which sells natural energy drinks made using matcha, and raised £125,000 from the family.

The Dragons were impressed by the pitches, with all five businessmen vying for a stake in the company.

The BBC show’s latest success is one of conscious long-term investments that has seen contestants become major business figures in UK stores and beyond.

In 2007, Levi Roots became one of the first big names to hit the high street with their homemade spicy Jamaican ‘Reggae Reggae Sauce’.

After receiving a £50,000 investment from Two Dragons, the product was quickly acquired by supermarket Sainsbury’s.

Dragons’ Den airs on BBC One and is available to watch on iPlayer.