Black Friday sales 2025: Black Friday Sales: $78 billion storm is set to hit online shopping, tops Thanksgiving holiday business

Black Friday, the biggest day of the year for online shopping, is expected to increase $78 billion in online global sales and $18 billion in the U.S., according to cloud-based software company Salesforce. Thanksgiving and the following day, Black Friday, kick off the holiday shopping season, a critical period that accounts for about a third of U.S. retailers’ annual sales and profits.

U.S. online sales during the Thanksgiving holiday are expected to reach $8.6 billion, up 6 percent from last year, according to data from Salesforce on Thursday; This suggests shoppers are using retailers’ deep discounts to splurge amid tariff-induced macroeconomic uncertainty. According to Reuters, data showed that as of 2 p.m. ET, Thanksgiving spending in the United States reached $2.6 billion, a 5.8 percent increase compared to the same time last year.

Global spending on Thanksgiving has reached $13.1 billion so far, with digital sales expected to reach $36 billion globally by the end of Thursday, Salesforce data showed.
Earlier this week, electronics retailer Best Buy said its discounted computers, laptops and smartphones were in demand among holiday shoppers, while clothing retailers Gap and Abercrombie & Fitch also sounded optimistic.

Latest results from American retailers showed that despite generally weak consumer sentiment, shoppers are willing to buy gifts, electronics, clothing and more at good discounts.

The start of this year comes amid economic uncertainty and increased volatility from President Donald Trump’s tariffs on imported goods that have increased costs for both retailers and consumers. While some holiday sales forecasts for this year’s holiday season have been muted, Mastercard data suggests sales will be driven by promotions as consumers look for value for their money. In September, Salesforce predicted that U.S. online sales growth during the 2025 holiday season would slow compared to last year, with online spending falling between November 1 and December. 31 is expected to reach $288 billion, an increase of 2.1 percent, compared to $282 billion, an increase of 4 percent in the same period last year.

FAQ

Q1. When is Black Friday 2025?

A1. Black Friday 2025 is on November 28.

Q2. What do we know about Thanksgiving sales?

A2. Global spending on Thanksgiving has reached $13.1 billion so far, with digital sales expected to reach $36 billion globally by the end of Thursday, Salesforce data showed.