Bluestone stays resilient despite a turbulent quarter for India’s jewellery sector

Repeat customers now account for roughly 60% of sales; legacy stores are seeing a 39% increase in same-store sales, and the company’s overall customer base is approaching one million. Bluestone said. New customers dropped from 50,000 to 40,000 per quarter, As high gold prices push products out of the company’s core ₹Kushwaha said it was in the range of 20,000-40,000.