Bold and ‘brat’: Marks & Spencer bets on womenswear to revive autumn fortunes | Retail industry

After raining in summer, he is a fashion banking to illuminate the autumn of Marx & Spencer.

Prada Esque will briefly hit a 36 £ short-tattered skirt, a fake leather trench coat with a coal V-neck cardigan (46 £), a fake leather trench coat with a less than 90 £ -6,810 £ less than 90 £ -6,810 £ 90 £ 36 £ short pleated skirt, shopping floor.

Brand Women’s clothing leader, Maddy Evans, said in a showcase of the new collection in London Fashion Week, which started on Friday, “We have new customers between 35 and 55 years old, while we continue to rule over the 55s.”

The store has been relying on women’s clothing, which has been on the upward for two years, after a destructive cyber attack that affects M & S from April to August, and is estimated to have a cost of £ 300 million to the business.

Evans said that the retailer aims at two -thirds of innovations in the store. “Basically, if a customer enters to see the new season, two-thirds will never see before. The third is the third basic product-white T-shirts, skinny jeans, black wide-legged pants, pieces that never come out of stock.”

Evans added “sensory controlled” tendencies for M & S’s wearable. As seen in the streets of the city this summer, the return of mini skirts is reflected to the retailer, but “never is inadequate”. “We go to shorter lengths than MIDI skirt, but our customer trusts us to make a short skirt they feel good,” he added.

Women’s Clothing Design President Lisa Illis, knowing which trends to be ignored, knowing which one to take, he said. Tonal Gül shook the burgundy and chocolate knitting rail and said: uz We avoid more difficult, sharper colors to wear in favor of these proud tones. ”

Leather – real and fake – features in the floors, miniresses and skirts and shoes. The store took a hit at the beginning of this year and sold 20,000 pairs of £ 55 Moafer, which welcomed the key shoe of the “silent luxury” era at affordable. Loafers investments increased by 40% for the next winter.

The price point in Denim-below the rules of certain styles continues to be the key, although we see more opportunities at £ 45-49 when the product is correct ”.

In order to respond more to the demand, the company shifted its production to the “coastal” production in Türkiye, Morocco and Egypt from China, Vietnam and Cambodia.