Gopal Vittal, the CEO who grew Airtel’s market cap roughly ₹1 trn annually for 12 years on the trot

Cut to the present day. Airtel, the brave survivor of Reliance Jio’s juggernaut, stands strong and unmarked in a parched landscape. Airtel’s average revenue per user or Arpu, a key metric in the telecom business. ₹In March 2013, in the 193rd quarter, Vittal became CEO. After years of pricing war with Jio, Arpu is in its current state ₹256 doesn’t even include inflation, but no. Still #1 in the market is Jio’s Arpu ₹211.4 and Vodafone Idea ₹167. However, Jio has a significant lead with 506 million subscribers as of September compared to Airtel’s 364 million subscribers.