Brinker CEO credits Chili’s growth to marketing

Brinker International CEO Kevin Hochman, in an interview with Jim Cramer from CNBC, announced the last quarter of the company and announced the marketing strategies that develop business.

Hochman, “We reorganized our marketing budgets. Three years ago we spent about $ 32 million marketing.” He said. He continued: “We have spent this new financial financial, 137 million dollars. In fact, they have ammunition to marketing and they do an extraordinary job.”

Brinker has the small Italy of restaurant Franchises Chili’s and Maggiano. Company Beat with earnings And on Wednesday morning, it income and increased the full year forecast. The management emphasized Chili’s success and the same store sales in the chain increased by 23.7%. During the morning trade, stocks exploded and increased by 1.61%with closing.

Hochman said that social media impressers helped Chili’s work and that the products are useful to give them “creative freedom” when advertising. Some of the social media buzz are caused by wage approvals, but most of them are not. He claimed that some customers often like to publish online about positive experiences in Chili’s.

Hochman added that Chili’s standardization of $ 10.99 in different markets in the US is positive for the company. He said that customers appreciate that they do not need a coupon or application to get a food agreement.

Hochman said Brinker used to fight enlarged labor and goods costs. With the “inflationary environment” that hit the restaurant industry as a whole, it is very difficult to “reduce your way to control or maintain margins”. According to Hochman, Chili begins to pay heavy spending, food and labor to develop places.

“We benefit from fixed costs, and it’s a way to really explode these margins,” he said.