Burger King’s New AI Chatbot to Check If Employees Say ‘Thank You’ and ‘Please’

Burger King also stated that this particular chatbot will be powered by Open AI (the same company behind Chat GPT) built into and connected to headsets used by employees, and also warned managers that it is designed not only to assess an employee’s “friendship” index, but also to help them in many other ways, such as being able to ask this bot practical questions about how many ingredients are used to make a cookie during the baking process, or how to clean an ice cream maker or soda fountain. Detects when removing items from a menu or when the digital kiosk is not working properly, creating invoices, and more due to its connection to the company’s cloud-based billing system.

A spokesperson for the company confirmed that it was not created to punish or coerce employees, but rather to “reinforce excellent hospitality and give managers useful, real-time information so they can get to know their teams more effectively.”

However, this news also sparked a lot of backlash online; many users called it ‘dystopian’, ‘disgusting’ and compared the keyword employee rating feature to that of the television series ‘Black Mirror’; Others have questioned the accuracy of these chatbots as the AI ​​is prone to making mistakes and sometimes hallucinating. The introduction of artificial intelligence is not new to the fast food industry either; Many companies, such as McDonald’s, had already introduced such features in their own products and removed them after they were found to be errors and received backlash from their customers. Therefore, the spokesperson assured that this feature is still in the experimental stage and considered this move a risky step.

This article was written by Loyola Academy student Yoga Adithya, who is interning at Deccan Chronicle, Secunderabad.