Cake freebie request from The Voice ‘abysmal’, says bakery

An independent bakery owner has said it was a “kick in the teeth” for The Voice UK to ask him to give away free cakes to the ITV show’s guests and judges.

Rich Myers, 37, of Get Baked, which has a main store in Manchester, described the request as an “utter disgrace”, adding that big companies should not be asking small businesses to supply products in exchange for so-called “exposure”.

Myers shared the email on Instagram, saying ITV could not pay but the meal would be seen by “highly influential” coaches, presenters and contestants.

Lifted Entertainment, which produces The Voice UK for ITV, apologized and said “steps have been taken to ensure this type of request is never made again”.

In the email, The Voice team asked if Get Baked, whose production bakery is based in Leeds, could supply free products for talent dressing rooms and training rooms during filming.

It was stated that ITV “could not offer anything in return, monetary or otherwise”.

Myers said at first he thought it was “something wrong” but later realized it was “totally real.”

“ITV and Lifted Entertainment, you are an absolute disgrace,” he wrote on Instagram.

“Honestly, how did we get here?

“Whatever this is, drop it because I want to get off.