Carlyle to partner with Red Bull Formula 1 team
Max Verstappen from Red Bull Racing competes in Silverstone Circuit in Northampton, England on 06 July 2025, the 12th round of the Formula 1 World Championship.
Rasid Necati Aslim | Anatolia | Getty Images
As CNBC, Carlyle, private market companies aim to increase exposure to high net value and retail investor cohorts, Formula 1 team will announce a new partnership with Oracle Red Bull Racing.
Carlyle’s Red Bull’s RB21 Challenger will receive Drives’ Team Kits, Pit Wall and Garage. The financial conditions of the agreement were not announced.
“Our industry is undergoing more access to private markets and increasing interest from new generation investors,” Carlyle CEO Harvey Schwartz said. He said. “We are excited to be a partner with one of the most famous brands in Global Sport in order to engage in new masses and create long -term value together.”
F1 teams climb as sponsorship dollars as they rise in the league popularity. According to a recent report of Sponsorunited, last year, teams provided a sponsorship of $ 2 billion. According to the report, this exceeded each league except NFL. And F1 won the highest average sponsorship agreement dimension last year, which was about eight times the NFL’s average.
As the private market industry develops industry individual retail investors towards the financing of investors, their partnerships to bring more brand awareness to companies – especially with certain sports franchises – ink. Other companies such as Apollo and Blue Owl made sponsorship agreements in professional golf and tennis.
Reture has become one of the fastest growing areas of Carlyle and collects more than $ 60 billion since its establishment, and within two years, he almost doubles his segment assets. In the version, Carlyle said that Red Bull was a special partner in the investment management industry and that its alliances were the first among a F1 team and the “Great Global Private Market Company”.
“As an iconic company in Global Finance, Carlyle brings a long -term perspective with a wide network and we are looking forward to establishing a strong partnership on the track and track,” said Laurent Mekies, CEO and team manager of Oracy Red Bull Racing. He said.
The sponsored report, the technology industry’s maximum F1 team increases sponsorship revenue and contributed $ 543 million, he said. In the report, financial services came second with $ 379 million. The AIX Investment Group recently sponsored the Driver Pierre Gasly for the 2025 season on the side panel of the logo.
