Celebrities, viral campaigns—how to brand land and sell it online too

How has your customer base changed? Do you have young customers anymore?

On a general level, we’re still in the early stages of this category. There is huge potential for growth. Many people are already convinced. People who usually shop with us come from business families. But there are also middle and senior managers who shop with us. This is possible because of how we set up our online purchasing systems and how we communicate this. People residing in Mumbai, Delhi and Bengaluru are actively investing in land in Ayodhya, Alibaug, Goa, Vrindavan. It depends on the project, but in some cases half or two-thirds of our customers are relatively younger, in their 30s.