Clothing brand with 20 UK high street stores opens in famous city shopping centre | UK | News
A famous clothing brand, which already has 20 stores across the UK, is set to open its newest store in a hugely popular shopping center in a major UK city. Athleisure brand Lululemon will open its first store in the Midlands when it opens in Birmingham’s Bullrings shopping centre. The brand new 5,700 square foot store promises to showcase the brand’s latest sportswear.
“We are determined to bring the most exciting and dynamic brands to the Bullring to deliver what our customers want,” said Paul O’Brien, leasing and commercialization manager at Hammersson, which operates the Bullring shopping centre.
“Bringing Lululemon to the Midlands for the first time is testament to the appeal of Bullring, a best-in-class offering with an outstanding range of well-known retailers.”
Lululemon was founded in Vancouver in 1998 by Chip Wilson and opened its first standalone store in 2000. It has since expanded globally and opened its first UK store in 2014, when it opened its first European store in London’s Covent Garden.
The brand has expanded rapidly and now has 20 stores across the country. Eleven of these stores are located in London, in locations such as Battersea, Chelsea, Canary Wharf and Spitalfields. There are also Lululemon stores in Brighton, Bath and Cambridge.
Lululemon has seen impressive growth over the past few years. The fashion retailer reported third-quarter revenues rose 7% to $2.6bn (£1.94bn) at the end of 2025.
Last year, it opened its first European airport store in the UK, which opened at London Heathrow Airport in the summer.
Heathrow retail director Fraser Brown said at the time: “We’re thrilled to welcome Lululemon to Heathrow, their first airport store in Europe. As we strive to make every journey better, Lululemon’s launch at Terminal 5 will give passengers the opportunity to enjoy their travel experience with even more comfort and style. Lululemon has amassed a cult following for good reason and we’re thrilled to welcome such an iconic sportswear brand to Heathrow.”
