Disney to invest $1 billion in OpenAI as Marvel and Star Wars characters arrive on Sora

Disney is investing $1 billion in OpenAI as part of the massive deal, which will also include ‘Sora’s first major content licensing partner.’ OpenAI had launched its video creation app Sora in September, and while there were limited guardrails at first, the AI ​​startup had to impose restrictions after several controversies.

Disney, in particular, has rejected the use of its content on Sora, while many other studios and individuals have objected to the use of their likeness in videos created on the AI ​​platform.

However, with the new three-year licensing agreement, Sora users will be able to create short videos using over 200 characters from Disney, Marvel, Pixar and Star Wars movies.

Reacting to the deal, Disney CEO Bob Iger said in a statement: “The rapid evolution of artificial intelligence marks an important time for our industry, and through this collaboration with OpenAI, we will thoughtfully and responsibly expand the scope of our storytelling through generative AI while respecting and protecting creators and their works.”