De Beers’ Forevermark bets on India retail push as lab-grown diamonds surge

This change is important for Forevermark, which targets consumers between the ages of 22 and 43 with its modern, stackable and casual clothing designs. The market also goes beyond “dressing luxury”: According to De Beers research, 52% of jewelery with diamonds is worn on a daily basis; this rate was 27% in 2014; 64% of natural diamond jewelery purchased outside of a wedding is self-purchased.