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Democrat Scott Colom to be first Black senator elected in Mississippi since 1874 after narrow win – US politics live | US midterm elections 2026

Democrat Scott Colom wins election to US Senate from Mississippi

The Associated Press now projects that Democrat Scott Colom has been elected to the US Senate to represent Mississippi, defeating the Republican incumbent Cindy Hyde-Smith.

The AP made the call after Colom’s lead expanded to 4,669 votes on Wednesday.

Scott Colom speaks on the phone at his campaign office in Jackson, Mississippi, on Wednesday. Photograph: Ellen Schmidt/AP

Colom will be Mississippi’s first Black senator since 1881, when Blanche Kelso Bruce, who was born into slavery, served during the post-civil war Reconstruction era. In 1874, Bruce was elected by Mississippi’s state legislature to serve in the US Senate, a seat he held from 1875 to 1881.

Colom, a local prosecutor, waged a savvy campaign to take advantage of Donald Trump’s deep unpopularity, making a viral campaign ad that focused on the high price of beef and even talking to Trump supporters waiting on line before a rally the president held for Hyde-Smith in Mississippi the week before the election.

After Hyde-Smith appeared on stage with Trump, Colom’s campaign posted video of her praising the unpopular president with the theme music from Curb Your Enthusiasm added to the clip.

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Adria R Walker

The ad is simple, less than half a minute long, but many say it was the moment the nation took notice of Mississippi’s US Senate race.

In it, the incumbent Republican senator Cindy Hyde-Smith, a cattle farmer, answers a reporter’s question about the rising price of beef: “You know, you have so many proteins to choose from,” she says.

The ad then cuts to a man flipping burgers on a grill. “Pick another protein?” he says. “Shhiiiiii – I’d rather pick another senator instead.”

Scott Colom’s viral “Pick another protein?” ad.

The viral ad was for Hyde-Smith’s Democratic challenger, Scott Colom, who won the Senate seat on Wednesday, becoming the first Democratic senator in Mississippi since 1982 and its first Black senator since the Reconstruction era. His ads were relevant to Mississippians and created memorable slogans – an early ad highlighted the history and progress of the state, while a more recent one spoofed the hit film Sinners, filmed in Mississippi. But his efforts to engage Mississippians didn’t start there.

Colom spent the past year reaching Mississippi residents where they were. From driving a “pick another protein” truck that offered free tacos, to talking to students and alums at college homecomings, to chatting with voters queued to see Donald Trump, Colom campaigned on an idea that’s not novel to Mississippians, but one that the rest of the country is only starting to fully realize: “Mississippi Matters.”

And he did it with little help from the Democratic party.

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