Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity

Diet Coke rivals

Pepping, a two-year-old D2C zero-sugar brand, sells probiotic wellness remedies and prebiotic sodas, with the latter contributing about 70% of revenue. The company said larger-format sodas are benefiting from a broader consumer shift towards healthier drinks, especially among younger buyers in the city. “A familiar format like flavored soda, made healthier with lower calories and cleaner ingredients, is finding a lot of value with consumers,” Maheshwari said. Prebiotics are non-digestible food fibers that improve gut health.