Disney IP anchors theme parks. Here’s why it works
KEHEEİM, California on April 06, 2024 in Disneyland sleeping beautiful fortress general landscapes.
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“The happiest place in the world” is 70 years old this week.
Disneyland, a mast of California since 1955, has been a passion project of Walt Disney, a place where adults and children could have fun together. It has also served as a place where the media company has been able to show and combine different jobs from films, television shows and comic books to music and shopping for a long time.
Disney The intellectual property portfolio has been the basis of theme parks since it opened its doors for the first time. Nowadays, the company’s experience of experiences with parks, holiday villages, journeys and consumer products continues to be one of the best profitable drivers. For Mali 2024, the operating revenue for the unit was more than twice the content -centered entertainment section of the IP.
Disneyland in Keyeim began with more than a dozen attraction center, many of whom were directly from Disney’s theater’s archive. Among them was “Alice in Wonderland”, Mr. Toad’s “Ichabod and Mr. Toad’s adventures”, Peter Pan’s flight, Snow White’s Mad Tea Party from Enchanted Wish and Dumbo The Flying Fil.
In the last twenty years, Disney has opened a total of 12 theme parks in the USA, Europe and Asia, and the United Arab Emirates will be opened in Abu Dhabi in the coming years. It also has a cruise fleet and globally 60 facility hotels and holiday properties until 2031.
“Now, if you returned 70 years ago, Walt knew the wonderful stories he created, if he united them with the technologies he had at that time, he united them with the idea of an immersive experience that no one could do.” He said. “And he really separated the Disney brand.”
Vice President Richard M Nixon, Mrs. Patricia Nixon, Ticia Nixon, 9 Years, Julie Nixon, 7 Years, Donnie Nixon (Yegen), FESS PARKER (Actor), CV Wood, Junior (Disneyland General Manager), Anlaim, California, 11 August 1955.
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The first driving in Disneyland was sprinkled with original creations such as Jungle Cruise, Autopia and Disneyland railway.
In the next few decades, Disney has implemented a series of non-IP attraction centers-Matterhorn Bobsleds, Caribbean pirates, Perili Mansion, Big Thunder Mountain and Space Mountain, among them-shrite, the current stories catalog for new and updated theme parks.
Gathering stories
Most of this strategy came after CEO Bob Iger’s four major studios that brought Coveved franchises under the Mouse Roof House – Pixar (2006), Marvel (2009), Lucasfilm (2012) and 20th Century Fox (2019).
D’Amano, “I think we go after that IP, Disney floor, and we are lucky to make the brand even stronger.” He said.
Most of these brands have already been involved in the company’s parks as part of the license agreements such as Star Turs, which was opened in 1987; Added in 1995, Indiana Jones Adventure; And Buzz Lightyear Astro Blastter, who left in 2005.
The company also opened all lands – themed trips, food and entertainment curator areas with a piece of IP. This was built in 2002 in an insect land of Disney’s California Adventure Park, Pixar’s “A Bug’s Life” and Avatar World Pandora, Fox’s “Avatar” film, found in the fictional planet Pandora in Animal Kingdom in Florida.
On May 23, 2017, General Sees the World of Avatar in Disney Animal Kingdom in Florida, Orlando.
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Most of these additions came under the leadership of CEO Michael Eisner, who managed the company from 1984 to 2005.
Among their acquisition was to secure the IP for Star Wars, and Indiana Jones – two of the largest franchises of the time – according to Gavin Doyle Mickeyvisit.com. Eisner said, “He went and licensed it and brought it to the parks.”
Participants live in Millennium Falcon: Smugglers Ride Ride Ride Ride Ride Star Wars: Galaxy’s Edge’s Galaxy’s Edge in the Disneyland Theme Park in California on Wednesday, May 29, 2019.
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Ten years later, Disney acquired Lucasfilm, who had both films franchisees and expanded their existence.
In 2019, the company opened two identical Star Wars themed land, one in Florida in Hollywood Studios and the other in California in Disneyland. As part of the new tropical American region of the park, a new Indiana Jones attraction is planned for Disney’s animal kingdom. It will open in 2027.
Disney Parks with IP fuel
Last year, income increase in Disney’s Experiences section The most powerful of any Disney section.
The experiences issued record income and profit for the 2024 fiscal year, increased by 5% of income to 34.15 billion dollars for the full year and increased by 4% to $ 9.27 billion.
The company, which entered 2025, said that it expects 6 to 8% profit growth for experiences in 2025 financially, before the planned land expansions, new driving and re -themed attraction centers.
Robert Fishman, Moffettnathanson’s analysis, “Investor focus, close -term participation and consumer spending tendencies continue, Disney’s Premium IP’i renewed acceleration, parks, disney+ renewed in the production of long -term earnings in the production of a significant role in producing and accelerating the unique advantage of Disney Volan” He said.
Disney is greatly relying on the IP as part of the commitment to deposit $ 60 billion in its 2023 experiences in the next decade.
In the document, “Monsters Inc.” A Magic Kingdom has a new bad man who came to Kingdom. A “Encanto” journey in Hollywood Studios, Animal Kingdom and the expansion of the Avengers campus with two new attractions. Disneyland is expected to open a new Avatar area inspired by the landscape in the upcoming “Avatar: Fire and Ash”.
Of course, these new developments come with some disadvantages. Fan-Favori driving and even all lands are shutting or re-themed.
In 2018, Anseim can be used to build an insect land, so that the area is a Marvel -themed terrain, the Avengers campus. Dinoland, Animal Kingdom, is disappearing to make room for the new tropical American region. Magic Kingdom, Rivers of America, Tom Sawyer Island and Liberty Square Riverboat closed to open a space called Piston Peak, a second car themed land model after America’s natural parks.
The last change for individual driving was the re -contact of the Splash Mountain in both Disneyland and Walt Disney World. As Tiana’s Bayou adventure, it was renewed based on “Princess and Frog” characters.
People pass on April 3, 2025, while riding the Bayou Adventure Log Flume Flume Thrill Ride of Tiana’s Bayou Adventure Log Flume at the Magic Kingdom Park in Walt Disney World in Florida, Orlando.
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Some Disney Parks fans, while dealing with the changes made by the company in parks, the strategy expanded the company’s fan base and directed the increase in income throughout the global footprint.
“This is interesting because IP is not always for the most vocal theme park fan.” He said. “As a definition, IP is to expand the audience.”
“The whole company was founded for a great storytelling.” He said. “And in all our stories, in animation, our traditional characters, or through Star Wars or Marvel or Pixar, there is this sense of connection with these characters. This feeling has this feeling and then we carry it to theme parks.”
