Doctor Warns Of ORS Confusion
HYDERABAD: A city-based pediatrician has renewed his appeal to parents to support a petition highlighting concerns about the branding and marketing of a commercially available ERZL electrolyte drink, warning it could cause confusion during critical dehydration management.
Dr. Sivaranjani said the issue is not about the safety of the drink per se, but how it is presented and perceived by consumers, especially in high-pressure situations such as treating dehydration in children.
He noted that the product’s communication and positioning could create an association with Oral Rehydration Solutions (ORS), which are medically recommended for dehydration. He argued that references to products with similar names in branding or advertising can enhance consumer recall and blur the distinction between scientifically validated ORS and commercially marketed electrolyte drinks.
“In pharmacy settings, people often make quick decisions under stress and rely on familiar names or visual cues. This can directly impact their choices,” he said, adding that such associations could lead parents to perceive the beverage as a substitute for ORS, which could impact effective treatment.
The doctor also raised concerns about certain ingredients, including artificial sweeteners, particularly in the context of long-term use among children, pointing to the need for clearer communication to prevent abuse.
Dr Sivaranjani said he received legal notice from Johnson & Johnson and Kenvue after raising these concerns. He argued that the purpose of the petition was not to create conflict, but to provide clarity in health communication and prevent consumer confusion.
Through the petition, it urged the Food Safety and Standards Authority of India and the Ministry of Health and Family Welfare to take steps, including clearer product differentiation, tighter regulation of branding practices and stronger enforcement at the pharmacy level.
