‘Don’t get caught’: Tesla, IKEA and several other brands recreate Coldplay’s viral clip of Andy Byron and Kristin Cabot
The latest obsession of the Internet, astronomer CEO Andy Byron and a strange “Kiss Glass” moment with the HR chief Krist Cabot at a Coldplay concert attracted great attention not only from Netizen, but also from the best brands.
Chris Martin, who started as a comfortable moment among the two colleagues who were arrested by Kiss Cam and raised by Coldplay’s chief vocalist, has now inspired the wave of cheeky corporate respect.
Brands benefit from scandal
Global giants such as Tesla and IKEA lead the accusation of the “capture” narrative in their marketing campaigns wisely, and prove that even a scandal participating in HR can be converted to marketing.
Some other companies used the “Kiss Cam” scandal for their own benefits and published the funny ads of their products.
IKEA and Tesla’s seizing the incident
The furniture retail brand Ikea released a panda picture wrapped in behind with a orangutan and imitated his ‘viral colleagues’ on Instagram pages. Subtitle, “Capture … Without them! Write -free embraces guaranteed.” The phrase “HR approved” was placed in the image.
On the other hand, Tesla, a brand of Elon Musk, published it on X, in a humorous way, “It is equivalent to sending a picture of you to enjoy the enjoyment of Tesla, who borrowed while at its own service. Your car will know.”
Other companies also participate in the tendency
“Bro hug the bro, could have used our pillow and avoid shame,” Bro hug the broido, a popular pillow and bed company.
Globeair added a bending and re -publishing the viral clip, and did not miss the trend of airlines. “After a Coldplay concert, the fastest escape,” Boston-Hawaii read the text with the escape.
Mixed Opinions
Although most of the comments about brands of marketing campaigns are full of jokes and praise for the marketing teams of companies, some of them are concerned about muttering the event of a serious adultery and broken families.
An X user, who commented on the satirical article based on Frido’s viral event, said, “You and your team should be ashamed of it,@ganeshunwired. He said.
Another user said, “It is pathetic to make fun of someone’s relationship to sell your belongings,” another user said.
What about Buzz?
Andy Byron, Astronist CEO, faced a widespread reaction after a video about his colleague became viral by Krist Cabot.
In the images, although he married Megan Kerrigan Byron, who often avoided social media after the emergence of a “issue of business ,, but during a Coldplay concert, he shared a sincere moment with the human resources (HR) head of the company in a Kiss glass segment.
Kristin Cabot is the chief human officer of astronomer and is reported to have married a separate person named Andrew Cabot, a Harvard graduate.
