Dream11 parent Dream Sports enters stockbroking with AI-powered platform DreamStreet

Dream11’s parent company, Dream Sports, has entered the stockbroking space with the launch of DreamStreet, which aims to diversify beyond sports entertainment and tap into the country’s growing retail investor base.

Dream Sports said on Monday that the launch of its new-age brokerage platform aims to simplify investment in the country and increase current account penetration.

According to the statement, the platform integrates artificial intelligence (AI), data-driven insights and access to Securities and Exchange Board of India (Sebi) registered research analysts and investment advisors to help users make informed investment decisions.

DreamStreet targets first-time investors and individuals who have stayed away from financial markets due to perceived complexity or lack of guidance.

At launch, the platform will allow investing in stocks and exchange-traded funds (ETFs); futures and options (F&O) and initial public offerings (IPOs) are expected to be introduced in the coming weeks.

“India’s demographic headwinds such as rising disposable incomes, growing financial literacy and rapid smartphone adoption create a generational opportunity for retail to participate in financial markets,” said Rahul Mirchandani, Co-Founder and CEO of DreamStreet.

He added that despite strong growth in Demat accounts, a large number of potential investors remain on the sidelines due to lack of openness and trust, and the platform aims to bridge this gap through AI-powered tools and simplified investing.