Enhanced Games CEO insists ‘Doping Olympics’ is SAFER than traditional sport ahead of Las Vegas event
The CEO of the highly controversial Enhanced Games has delivered a defiant manifesto for his project, arguing that embracing performance-enhancing science is the only real way to eliminate ‘shadow’ doping and protect athlete safety.
Speaking at a packed press conference ahead of the inaugural multi-sport event in Las Vegas on Sunday, CEO Maximilian Martin dismissed condemnations from traditional sports organisations; Critics described the event as the ‘Doping Olympics’.
Rather than a reckless experiment, Martin posited this phenomenon as a necessary evolution that shifted the focus of modern medicine from treating disease to maximizing human capacity.
Martin told reporters: ‘When we launched Advanced we set out to make something simple but undeniably valuable. ‘Redefining what human performance can be when we let science matter.’
The CEO took direct aim at the current anti-doping regime run by organizations such as the World Anti-Doping Agency (WADA), arguing that strict bans only lead athletes to engage in dangerous, unmonitored behavior behind closed doors.
Martin said bluntly: ‘What is happening in the shadows at the moment is that people are resorting to unsafe drugs in unregulated use to evade and evade tests that allow cheating.’
Controversial Enhanced Games will take place in Las Vegas on May 24
A rendering of the custom-built Enhanced Games venue in Las Vegas
Enhanced Games CEO Maximilian Martin addressed the controversy on Saturday afternoon
Martin argues that by legalizing performance-enhancing drugs (PEDs) within the boundaries of competition, the Enhanced Games could finally drive an unregulated black market into a tightly controlled clinical environment.
“Our approach – not to be naive and pretend it’s not happening, but to overshadow what’s going on, to expose it, to put in the right clinical supervisory government – is actually the right way to do it,” he insisted.
‘This is the way to make it safe for the people who choose to do it.’
Martin argued that the goal of the project is to change the way we look at medicine, moving away from treating diseases and toward actively improving what the body can do.
“Conventional medicine is all about ‘there’s something wrong with me,’ and we’re trying to get back to your starting point,” Martin said.
‘The space we play in is moving into the realm of the beyond, allowing athletes and people to tap into many potentials they would not otherwise be able to tap into. Our mission is clear: advance your basic health with the help of science.’
To illustrate how an advanced athletic meet could benefit the average consumer, Martin pointed to the automotive industry’s most elite racing division.
“When engineers in a Formula 1 team develop a Formula 1 car that is at the forefront of scientific innovation, that Formula 1 car will never go into mass production,” Martin argued.
Ben Proud and James Magnussen are among the stars who will compete in Las Vegas
A rendering of the Enhanced Games shows what the arena will look like during the competition
‘What engineers have learned in developing the Formula 1 car will somehow be reflected in world car production a few years later, and that’s a very symmetrical vision.’
Rather than viewing the event as an isolated sports entertainment spectacle, the executive claimed that the ultimate goal of the Advanced Games was to lead a cultural shift in society’s approach to aging, strength and longevity.
‘If science can safely help us all become stronger, healthier and perform better at all ages, then why should we reject it?’ he asked. ‘Why don’t we look at the right clinical medical framework that really embraces this so we can all celebrate it?’
As the sports world prepares to watch powerful stars collide on the track and in the pool this weekend, the CEO concluded by directly calling on the public to look beyond the doping taboo and focus on the broader scientific horizon.
“This is about inspiring millions of people around the world to rethink what is possible through science, performance medicine and human optimization under the right clinical and medical supervision,” Martin said.
‘Not just for elite athletic performance, but also for better health, longer life and greater human potential.’
