Unilever’s Magnum looks to scoop out a Diwali ‘ice cream moment’
Mumbai: Magnum Ice Cream Co., which will be listed as an independent company after hesitation from Unilever PLC. Chairman of the Executive Officer Peter Ter Kulve said that the manufacturer of Kwality Wall’s and Magnum will try to establish festive consumption and at the same time to expand the refrigerant network to lead to growth and premiumization.
Unlike Mondelez, the company, the company, Cadbury’s fame, said that he could not increase the consumption of cooled desserts during the major festivals in India, which successfully increased gifts for chocolates during festivals such as Diwali and Rakhi.
“We mapped the situations around the world. And then, a moment of ice cream of Ramadan, a Christmas ice cream moment, an Easter ice cream moment, but the Diwali in India is not a moment of ice cream yet. And we said okay, can we open the lock of Diwali in India? On the day.
India’s per capita ice cream consumption remains low at an average of 600 ml per year compared to countries like Türkiye in 5 liters. However, per capita consumption in metropolitan cities is four to five times higher.
Last March, Unilever announced that it plans to separate the ice cream business. The movement was part of the manufacturer of Dove soaps and Surf Excel detergents.
Magnum Ice Cream Co. produced a turnover of € 8.3 billion ($ 9.6 billion) in 2024. Business, Wall’s, Magnum and Ben & Jerry’s, including the world’s top 10 ice cream brands have five. It commands more than 20% global market share in ice creams and runs more than 3 million ice cream cabinets globally.
Magnum is moving from Unilever to full separation; According to the updates on the company’s website, it will be established in the Netherlands and is expected to be listed in Amsterdam, London and New York in mid -November.
Meanwhile, in India, Hindustan Unilever Ltd (Hul) is moving with his delay and list. LaKwality Wall’s (India) Ltd (Kwil) under the name of 1,800 Crore ice cream work.
The process is expected to result in the 4th quarter of the 26 financial years, according to the company’s management. On August 13, Hul received the approval of the shareholder for Demender.
India’s ice cream market is estimated to grow over $ 5 billion up to $ 25 billion in 25 financial years.
The growth of ice cream is largely dependent on cooling and pushcarts that sell the product in the corners and corners of the country.
Kulve said that freezing strategies have changed between markets and advanced markets such as US and Western Europe have stores equipped with freezers.
“There are many small stores in India that require freezer,” he said. Kulve, “I believe that the expansion of distribution, especially in places like India, is still a great opportunity.
Commenting on the competition, Kulve, the product selling products under the brand of pussy as a great opponent selling the host Milk Cooperative Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) counted. “India, a number one in India, has a pussy in India. But at the same time we are now making good progress in our Indian business,” he said.
“There are not many consumer categories that grow between 3% and 4% a year.
In April, Magnum said he would open the first global operation center in Pune with an investment. La900 Crore.
