Cracker Barrel Q4 2025 Earnings

Cracker Barrel Old Country Store In a statement on Wednesday, the restaurant chain focuses on increasing his experiences for guests after he has faced an intense reaction to the attempt to re -brand in early this summer.

The company reported the fourth quarter earnings in the afternoon of Mixed Mali, and CEO Julie Masino said that the company’s future was “optimistic” about the future of the company.

The stock sank 10% after hours after hours.

Based on a questionnaire of LSEG’s analysts, he performed this when compared with the company’s Wall Street’s expectation:

• Earning per share: 74 cents and 80 cents are expected
• Revenues: Expected 868 million dollars and $ 855 million

Masino said Cracker Barrel expressed customers’ passion for crackers in recent weeks “and changed the focus of the company.

Masino, “We listened, we went back to our ‘Old Timer’ logo, the renovation of the renovation and the kitchen in the kitchen and in other areas that improve the guest experience.” He said. “Many elements of our plan work well as proved in five quarters of comparable store restaurant sales.

Nevertheless, Cracker Barrel said that the expected 3.52 billion dollar analyst and the same store traffic decrease expects total income for the 2026 fiscal year compared to a decrease of 4 to 7%.

The company met Backlash last month after re -announced a brand, including the redesign of its logo and the reshaping of its restaurants.

The new logo scrapped the appearance of a man sitting on a wooden chair leaning against a barrel, which was moved to a simpler black-yellow logo with only the “cracker barrel” without a “old country store”. It was the last move of the company in a “strategic transformation” announced in May 2024 to re -energize the brand.

The restaurants were planned to be reshaped to adapt to the new vision.

However, the brand has been under intense examination. Users in social media called it “soulless” and “generic” and conservatives went to X to claim that the brand’s attempt to remove the American identity to address the variety of diversity, equality and involvement of the logo change. After the stock changes, it sank.

Cracker Barrel responded to criticism, saying that the company “who we are and who can always do a better job”. Chain, the original logo man, Uncle Herschel will still be a part of the menu and cracker barrel “family”, he said.

President Donald Trump focused on the situation by saying that Cracker Barrel should “return to the old logo, accept a mistake based on the customer response (final questionnaire) and manage the company better than ever.”

On the same day, the company announced a striking reversal by closing the brand and protecting its original brand.

The company said, “We thank our guests for sharing your voices and sharing your love for the cracker barrel. We said we will listen and there. He said in a statement.

The company also announced that it has suspended all restaurant renovations.

The company’s shares rose after the return and often regained their losses. Since its first announcement, Cracker has lost Barrel and has recovered about $ 100 million in market value.