Gen AI comes for online checkout, seismic shift for internet shopping

In the world of online payments, companies are increasingly convinced by customers with more suitable online payment options. Experts, consider the equivalent of a biometric hand wave online: the less steps it includes, the less customers will buy. Considering this purpose, the increasing presence of the productive AI, such as chatgpt in the shopping ecosystem, can then take a seismic effect on the economic model of the internet retailer.

Currently, the search for a large London foggy coat in Chatgpt will bring a purchase option, but you still need to click on the London Fog’s site to complete the process. But this may change soon.

Gen Ai Search Engine Astonishment, there is already an agreement with PayPal for such a function, allowing online shopping to shop such as concert tickets and direct chat, completed with payments Paypal or venmo and paypal processing, shipping, monitoring and invoice processing.

Financial Times, one last month Integrated payment system is coming to chatgptwith partners like Do shoppingThus, users can complete the process within the platform. Traders will pay a commission to Openai. Openai and Shopify did not approve of plans. AI company is already AI worked with Shopify in his assistant For internet sales.

Openai has already presented various features designed to improve shopping and other consumer experiences, and experts say that Gen AI should be expected to use more in the retail future and companies should plan the results today.

“To ensure that customers buy it without leaving the conversation, will have a significant impact on the sales cycle,” Roanoke College said, ” He said. However, when you combine or eliminate a part of the purchase cycle from the marketing perspective, he added that you have made your customer much closer to spending money. “There is no more time -consuming steps. Customers have less the chance to change their ideas to be faster, less difficult and honest, to be faster and more honest.” He said.

Banks, Venmo, Paypal, A threat to Apple Pay?

Pericins, Venmo or Apple Pay, such as payment interfaces can be broken, he says. However, JD Power’s Banking Intelligence Senior Director Paul McADam says that although the AI payment capabilities will disrupt the payment ecosystem, the big players will find a way to stay in the game.

“This is a rival looking for a slice of pies. It will be fascinating to see how banks react to it.”

From ebayAI payment is not seen as a threat, but as a sign of more innovation in the sector.

“AI proves that it is great in accelerating and producing ideas. We believe that the real magic is in blending this speed and scale with reliable, expert, curious communities,” said Blair Ethington, Vice President of the Focal Categories and Buyer Experience Department of the company. He said.

Ethington says Ebay will invest in a major AI experience in the safe, which offers real -time, hyper personalized product selections and guidance to every buyer’s shopping preferences. “We believe that our scale, our unique inventory and reliable society position us extremely well in our development in a intermediary trade future.” He said.

Paypal pointed to his agreement with surprise as a sign of embracing the gene as a threat. “We are partnership with some players such as personalized, safe and trouble -free payment and commercial experiences with the largest players in this field with the largest players in this field, to offer our personalized, safe and trouble -free payment and commercial experiences.” He said.

According to Dee Waddell, the global general manager of travel and transportation industries in IBM, online payment experience is maturing for change. “Consumers are no longer satisfied with the status quo,” Waddell said IBM Study This says that only 14% of consumers are pleased with e-commerce experiences. “They demand uninterrupted, hyper personalized experiences at every contact point, and retailers must lean on to meet these expectations.” He said.

IBMRetail customers give priority to providing an uninterrupted experience during the entire customer journey. “I believe that we are at the top of a revolution in which productive AI platforms such as Chatgpt will act as ‘personal assistants’ to facilitate digital shopping experience from product discovery to fulfilling.” He said.

To check the pre -sale of the future

The online shopping experience of the future may have a consumer entering Chatgpt or anthropic Claude to ask for gift ideas. Then, Waddell says that they will receive personalized suggestions without leaving the conversation, that they will easily confirm payment methods, confirm their shipping addresses and complete the purchase.

“In this new model, AI becomes the market market. This means that retailers should strengthen their ecosystems and channel strategies.” “This will be an important part of staying relevant and presenting the integrated shopping experiences requested by consumers.” Waddell, Waddell. He said.

Alex Graf, Founding Partner and CEO of Digital Commerce Platform Spryker ““This says it is the beginning of a seismic change in people’s online shopping.

“We witness a structural change in the e-commerce value chain and Chatgpt is in the middle. The old game was about who could close. The new game is about who controls and attracts the attention of the user.” He said. Graf, increasingly, will be Chatgpt and Claude, which will become increasingly discovery, curator choices and decision -making for customers.

“This is an existential threat for E -commerce players who trust the ‘monitoring time’ to enable users to browse users like Amazon, Etsy and even Shopify showcase.” He said.

“Users who have previously started searching on e-commerce platforms now start with AI. Here Kicker: Selling the product is no longer the place where the margin is. It sells eyeballs.” He said.

“The most profitable work of Amazon is not the main or AWS, but the retail media.” He said.

Amazon He invests in his own productive AI features for shopping and made significant investments in GEN AI companies, including anthropic.

Graf says that when a gene AI, such as Chatgpt, becomes the “new home page of trade of trade, it doesn’t have to sell products directly.

Graf, “only having a clock time, then Amazon’un internally, as paid settlements, affiliate connections and product suggestions must earn money. This is the potential retail media revenue to those who have this speech layer.” He said.

Amazon’s advertising business was a bright point in earnings in the last quarters.

Graf says that fintech players such as online payment application Paypal or Zelle, which is operated by a consortium of large banks, will be affected, but will be indirectly affected. Chatgpt or similar AI agents, corner -end shopping corner, fewer places for third -party payment tools.

“Integrated systems or Ai-Located Wallets can eat the piesel slice over time.” He said.

He says that the final winners will not only be able to earn money from attention and intention.