GM plans to launch eyes-off driving, Google AI, other tech by 2028
General Motors CEO Mary Barra speaks at the Semaphore World Economic Summit 2025 at Conrad Washington on April 23, 2025 in Washington, DC.
Kayla Bartkowski | Getty Images
NEW YORK – General Engines It is targeting a number of new software initiatives for its vehicles over the next three years, including an in-car AI assistant from Google and a driver assistance system that can largely control the vehicle without human interaction or monitoring.
GM says chatty Google Gemini AI will begin rolling out in its vehicles next year, followed in 2028 by its new driver assistance system that will allow drivers to go hands-free and take their eyes off the road under certain conditions.
The automaker said GM CEO Mary Barra and other executives made the announcements as part of its “GM Forward” software event on Wednesday, which also showcased other initiatives designed to “transform the car from a mode of transportation into an intelligent assistant.”
The company also announced that it is working on a new centralized computing platform that is scheduled to be available in 2028, starting with the Escalade IQ; increased use of collaborative robots, also known as cobots, that can work alongside humans; and increasing the availability of products in the GM Energy business.
GM showcased plans for a new central computing platform during the automaker’s “GM Forward” event in New York City on October 22, 2025.
Michael Wayland | CNBC
“Today we will share our vision for our vehicles, our industry, and how we are driving the future of transportation forward,” Barra said as he kicked off the event in lower Manhattan.
‘A new era in mobility’
GM said the announcements were intended to usher in a “new era of mobility” for the company, which has struggled to achieve such initiatives in the past. His previous efforts to move forward included announcing: It plans in 2021 to double its revenues by 2030, led by many growing businesses that are not currently operating and accompanied by annual software and services revenue growth of $20 billion to $25 billion.
In recent years, it has also eliminated an “Ultra Cruise” system that was intended to be able to drive in 95% of conditions, originally planned to be released in 2023, and ended its Cruise robotaxi business.
GM executives declined Wednesday to discuss the revenue potential of the new announcements. CFO Paul Jacobson had previously backed away from his goal of doubling revenue, but noted that the company’s revenue rose 9.1% to $187.44 billion last year.
GM graphic of the automaker’s central computing design planned to debut in the Cadillac Escalade IQ in 2028.
GM
GM Chairman Mark Reuss said Wednesday that the company’s revenue plans are “pretty much on track…maybe a year or two different” and that it plans to grow revenues, particularly with the technologies announced Wednesday. He also said that these initiatives are “very different” from previous announcements because they are concrete products that will enter the market in a short time.
As of the third quarter of this year, GM generated $2 billion in revenue from software services. This is from 2021, when plans were announced and it took a full year to achieve this goal. There was also mention of $5 billion in deferred revenue by the end of the third quarter, up 90% from the previous year.
This came a day after GM reported stellar third-quarter earnings and raised its forecast, giving the stock its second-best day on record since the automaker’s 2009 bankruptcy.
GM shares were trading relatively flat on Wednesday.
artificial intelligence
GM artificial intelligence system GoogleThe infotainment system developed will “make it possible for you to talk to your car as naturally as you talk to a passenger.”
“Our vision is to create a car that knows you, looks out for you, and meets your needs without you telling them,” GM chief product officer Sterling Anderson said during the event.
GM Chief Product Officer Sterling Anderson during the automaker’s “GM Forward” event in New York on October 22, 2025.
Michael Wayland / CNBC
The Detroit automaker said it expects to update select 2016 model year vehicles with AI technology to all new models in the U.S. starting next year.
GM also said it plans to develop its own “AI, custom-built” technology in the coming years, but did not provide an exact time frame.
“In the future, we will introduce our own artificial intelligence that is fine-tuned into your vehicle,” said David Richardson, a former expert. Apple executive who is now GM’s vice president of software and services engineering. “Think of it as an assistant. It will anticipate your needs, offer timely assistance, and make every journey more personal and enjoyable.”
Hands free, eyes closed
GM said it plans for the upgraded advanced driver assistance system, also known as ADAS, to feature hands-free, “eyes closed” driving technology. Pricing for the Cadillac Escalade IQ EV currently starts at $127,500 in 2028.
The automaker expects to later expand the technology’s availability to other models, company executives said.
“Autonomy will make our roads safer. They will give customers back their most valuable asset, time. It will be the cornerstone of the GM product portfolio going forward,” Anderson said.
Cadillac Escalade IQ with Lidar
GM
The vehicle will use lidar, or light detection and ranging systems, which allow the vehicle to better detect or “see” its surroundings. Tesla CEO Elon Musk has been particularly critical of the technology, and his company’s vehicles rely on camera-based systems and computer vision.
GM declined to say whether the new technology will be called “Super Cruise,” the current system that allows drivers to go hands-free on 600,000 miles of previously mapped roads in North America.
The available Super Cruise system monitors the driver’s attention using sensors and eye-detection cameras.
GM was the first automaker to offer such a hands-free system in 2016, but it was slow to roll out the technology until recent years.
GM Energy
Starting in 2026, GM said its “Energy Home System,” which includes bi-directional electric vehicle charging and stationary home battery, will be available through leasing, compared to purchasing the equipment outright.
The company said the lease will start with owners of GM’s all-electric vehicles and then expand to other homeowners interested in backup power and solar integration.
GM hasn’t disclosed the size or revenue of its GM Energy business, except for a blog by Wade Sheffer, GM Energy vice president, who said its services are gaining momentum.
“It’s really incredible to see all the great things on the horizon, and I know that’s what we’re going to deliver to our customers, and that’s the most important thing,” Barra said. “This moment is grounded in our history and sets the course.”
