Godrej Consumer’s Bangladesh business returns to profit after four years led by Goodknight sales

Mumbai: Godrej Consumer Products Ltd’s (GCPL) Bangladesh business turned profitable in the financial year for the first time in four years, helped by strong sales of its flagship mosquito repellent brand Goodknight and sustained investments in expanding the category. The FMCG company stated in its annual report.

Godrej Home Products (Bangladesh) Pvt. Ltd., a wholly owned subsidiary of GCPL, reported revenue of: ₹191.4 crore in FY26, up nearly 40% from the previous year, and posted profit after tax ₹5.86 crore. reported missing ₹9.6 crore in FY25 and continued to make losses since FY23 despite steady sales growth.

“Topline targets were achieved thanks to the growth momentum in the Goodknight portfolio as well as category development investments [and] Unlocking cash flow through inventory optimization, the company said in its annual report: “Looking forward, we will continue to invest in category development across our core categories and further localize our operations to further strengthen our business.”

Last year, the company announced that it had finally achieved success by selling Goodknight in Bangladesh and Indonesia.

“Liquid vaporizers, already a large category in India, were relatively new in these markets,” the company said in its FY25 annual report last year. “We realigned pricing to Indian levels, significantly increased media investments, addressed security concerns in Bangladesh by enabling personalized messaging and house-to-house sampling reaching over 2 million households. The result: significant volume growth in both countries (over 30%) and the transformation of Bangladesh from a coil market to an electric-led market. This mirrors what we saw during our high growth phase in India a decade ago.”

Godrej Consumer acquired the Bangladesh business in 2010. The company also has a subsidiary in Sri Lanka, which it acquired in the same year. This subsidiary, Godrej Consumer Products (Lanka) Pvt Ltd, became profitable in FY24. In FY26 the unit reported turnover of: ₹97.26 crore, up 15.2% YoY in profit after tax ₹12.38 crore, up 33%.

But Indonesia is among GCPL’s largest international markets, where the company has faced a decline in sales for most of FY26. Wholly owned subsidiary PT Godrej Consumer Products Indonesia, ₹1,972.3 crore in FY26, a slight decrease from the previous year ₹Profit after tax was ₹1,994 crore, compared to ₹1,994 crore a year ago. ₹298.21 crore, down 14% year-on-year.

But in its investor presentation for the March 2026 quarter, GCPL said sales for its Indonesian business were up 3% year-on-year, while volume was up 4%.

“Indonesia business revenues are expected to grow in the mid-teens, driven by double-digit volume growth,” analysts at brokerage firm Nuvama Institutional Equities wrote in a note titled ‘Indonesia Turning the Corner’ earlier this month.

“Competitive pressures have eased and profitable growth has returned. GAUM [Africa, US, and Middle East] “Business revenue is likely to grow in strong double digits and volume growth is expected to pick up in juniors, led by broad-based growth across categories,” he said in a note.