Hailey Bieber’s Rhode Launches New Caffeine-infused Peptide Eye Prep Patches
To wake up.
Hailey Bieber’s Rhode adds to the existing product package Peptit Eye Preparation with a new, vaccinated innovation with caffeine.
More than wwd
These hydrogel eye patches, which can be purchased as of October 9, are designed to fill and illuminate the morning and night eye using a $ 25 priced, coffee beans derived antioxidant, sodium PCA, glycerin and therapeptitis.
In the formal Rhode logo edition and the signature “r” edition, the persecution and odorless, bean -shaped patches, dark circles and fine lines are also obtained even without targets and fridge.
Rhode’s product version, Retail output in Sephora On September 4, he fell into the history of the retailer as the largest brand launch in North America. The data shared by Rhode exceeded the previous record holder 2.5 times. Only on the launch day, the brand reported that Sephora North America’s online sales constituted 35 percent and then a total of $ 10 million in retail sales within the first two days per Yipitdata.
A month before the retail launch, Bieber told WWD that he directed all his attention to Sephora. “I was just going to say I wanted to wet my feet, but I want to dive into retail experience,” he said. Bieber also occupies too much at the back; Lemontini has released three new products in four months, including peptide lip therapy, glass fog and peptide eye preparation. These drops came with an agreement worth $ 1 billion last May after Elf Beauty’s acquisition of the brand.
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