Halifax brand scrapped after 173 years due to Lloyds takeover
The Halifax brand is being scrapped after 173 years and all customer accounts are being rebranded as Lloyds.
Lloyds Banking Group, which has owned Halifax since 2009, confirmed the move following reports in May that it was considering phasing out Halifax as a standalone brand.
Lloyds said it remains committed to the town of Halifax and the wider Yorkshire and Humber region, where 3,000 staff are based at its Trinity Road office.
Halifax Labor MP Kate Dearden described the move as a “bitter disappointment” and said she was in talks with Lloyds to “ensure their continued commitment to and investment in Halifax long into the future”.
Jas Singh, general manager of consumer affairs at Lloyds Banking Group, said little would change for customers.
“As Halifax transforms into Lloyds, our Halifax customers will retain everything they know and love today: the same great app design, the same friendly faces in our branches, even the same sort code and account number.”
No layoffs are being announced as part of the change, and Halifax branches will either be rebranded as Lloyds or shifted to a nearby branch throughout 2027.
The decision is understood to be driven by efforts to simplify the group’s portfolio, with the distinction between Halifax and Lloyds becoming less prominent in recent years.
