How Bluey Became Another Australian Ripoff | The West Report
Bluey has become one of Australia’s greatest cultural exports; A Brisbane-produced children’s show has been watched for billions of minutes overseas. But while the pride belongs to Australia, BBC Studios owns the global distribution and sales machine. Josh explains how the ABC helped create a global phenomenon, why the BBC acquired these combined rights, and how it fits into a much larger Australian habit: financing risk, creating value, then watching serious money flow overseas.
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00:00 – Bluey, Gaz and Ripoff
03:22 – How the Deal Worked
05:44 – Australia’s Bad Deals
10:29 – Why Didn’t ABC Come Back?
Michael West was founded Michael West Media Focusing on public interest journalism in 2016, particularly the increasing power of corporations over democracy. West was formerly a journalist and editor for Fairfax newspapers, a columnist for News Corp and was even once a stockbroker.
